At a Glance
- Tasks: Design and implement engaging email campaigns to drive customer engagement.
- Company: Join Lazard, a leading financial advisory firm that values diversity and innovation.
- Benefits: Comprehensive benefits, career development, and a supportive work environment.
- Other info: Opportunity to grow in a collaborative environment with a focus on individual potential.
- Why this job: Make an impact in digital marketing within a dynamic and inclusive culture.
- Qualifications: 3+ years in email marketing, strong writing skills, and proficiency in email platforms.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Lazard Asset Management is looking for an Email Marketing Specialist to support the development and execution of its digital marketing efforts. Asset Management, London.
Lazard is one of the world’s leading financial advisory and asset management firms. Our people make the difference. We value diversity, equity, inclusion, and allyship as central pillars of our employee experience. Our entrepreneurial culture and flat structure foster ideas and growth.
Email Marketing Specialist - London
Responsibilities
- Design, build and implement multi-channel and multi-wave email campaigns and customer journeys that drive customer engagement and create marketing qualified leads for sales
- Collaborate with sales, compliance, and product teams
- Maintain and manage segmented contact lists within Salesforce.com
- Identify, track and report on meaningful KPIs for marketing programs
- Analyze and implement remediation plans to ensure email campaigns adhere to best practices
- Research and strategize on tools, vendors, and technologies to improve campaign programs
- Ensure campaign programs follow financial regulations
- Monitor campaign performance for global regions where Lazard Asset Management does business
- Perform regular campaign audits for digital assets and work with digital teams to address deficiencies
- Continually track and report on campaign budget and results
- Identify opportunities to streamline campaign operations and improve efficiency
Requirements
- 3+ years of email marketing experience, preferably within financial services or other highly regulated industries
- Undergraduate degree in Marketing, Communications, Business, or related field
- Strong proficiency in email platforms (Marketo and/or Salesforce Marketing Cloud a plus) and Salesforce.com CRM
- Experience managing complex marketing automation workflows and segmentation strategies
- Knowledge of HTML/CSS for email is a plus
- Experience working with BrightTalk technology preferred
- Familiarity with financial industry regulations and compliance standards in marketing communications
- Strong understanding of how to use data to make campaign design decisions
- Excellent writing skills with proven success; strong presentation skills and desire to educate others on best practices for campaign design and execution
- Ability to use Excel, Tableau, and Power BI to create dashboards and report campaign results
- Effective communication skills and ability to develop strong relationships with key stakeholders
What We Offer
We strive to enhance the total health and well-being of our employees through comprehensive, competitive benefits. Our goal is to offer a highly individualized employee experience that enables you to balance career, family, and community. When you work for Lazard, you are working for an organization that cares about your talents and will invest in your career development.
Inclusion at Lazard
Lazard is an intellectual capital business focused on delivering the best advice and solutions to clients. We identify, develop and retain the best talent and cultivate a diverse and inclusive culture. Our environment welcomes all employees regardless of socioeconomic status, race, color, nationality, religion, gender, gender expression, sexual orientation, physical abilities, veteran or military status, to maximize individual potential and our collective success.
#LAM
Email Marketing Specialist (London) in City of London employer: Lazard Asset Management
Lazard Asset Management is an exceptional employer that prioritises the well-being and growth of its employees in the heart of London. With a strong commitment to diversity, equity, and inclusion, Lazard fosters an entrepreneurial culture where innovative ideas thrive, and employees are empowered to develop their careers through comprehensive benefits and individualised support. Joining Lazard means being part of a collaborative team that values your contributions and invests in your professional journey within a leading financial advisory firm.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Specialist (London) in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email campaigns and results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching Lazard and its values. Be ready to discuss how your experience aligns with their mission and how you can contribute to their marketing efforts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Lazard.
We think you need these skills to ace Email Marketing Specialist (London) in City of London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Email Marketing Specialist role. Highlight your relevant experience in email marketing, especially within financial services, and show us how you can contribute to our team.
Show Off Your Skills:Don’t hold back on showcasing your skills! If you’ve got experience with email platforms like Marketo or Salesforce Marketing Cloud, let us know. Also, mention any knowledge of HTML/CSS or data analysis tools like Excel and Tableau.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured content that’s easy to read. Use bullet points where necessary to highlight your achievements and skills.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Lazard Asset Management
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially in relation to financial services. Be ready to discuss your experience with platforms like Marketo or Salesforce Marketing Cloud, and how you've used them to create successful campaigns.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked KPIs and analysed campaign performance in the past. Bring examples of how you've used data to make decisions and improve campaign outcomes, as this will demonstrate your ability to drive results.
✨Understand Compliance and Regulations
Since Lazard operates in a highly regulated industry, it's crucial to show that you understand the compliance standards in marketing communications. Familiarise yourself with relevant regulations and be ready to discuss how you've ensured adherence in your previous roles.
✨Be Ready to Collaborate
Collaboration is key in this role, so think of examples where you've worked closely with sales, compliance, or product teams. Highlight your communication skills and how you've built strong relationships with stakeholders to achieve common goals.
