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For Companies At a Glance
- Tasks: Drive new business by building relationships and closing high-value design projects.
- Company: Join Layrd Design Ltd, a leader in commercial interiors with a collaborative culture.
- Benefits: Enjoy flexible working, 28 days leave, gym membership, and personal development opportunities.
- Why this job: Make an impact in a dynamic environment while working on exciting design projects.
- Qualifications: 3-7+ years in B2B sales, preferably in design or construction.
- Other info: Be part of a social team with regular events and a focus on wellbeing.
The predicted salary is between 36000 - 60000 £ per year.
The Business Development Manager is responsible for generating, qualifying and closing new commercial interior projects for Layrd Design Ltd. This role owns the sales process from identifying prospects and building relationships, through to proposal coordination, negotiation and sales closure before handover to the delivery teams. They work closely with the CEO, Sector heads, marketing and the design/delivery teams. This is a relationship-driven role focused on long-cycle, high-value projects, not transactional selling.
Core Responsibilities
- Lead Generation & Opportunity Creation
- Identify and pursue new opportunities in:
- Gyms & fitness operators
- Office & workplace
- Restaurants, cafés & hospitality brands
- Retail
- Sports Stadia
- Build target lists (developers, operators, landlords, franchise groups, architects).
- Outreach Campaigns
- Networking and Event contributions
- Track all leads and activity in a CRM
- Develop long-term relationships with:
- Property developers
- Gym chains & fitness brands
- Architects & consultants
- Hospitality groups
- Run initial discovery calls and meetings alongside lead designers and sector heads
- Qualify projects (budget, timeline, decision-makers, fit).
- Coordinate internally with:
- CEO (for strategy & key pitches)
- Designers (for concept alignment)
- Estimating / delivery teams (for feasibility)
- Assist in preparing proposals, presentations, and bid responses.
- Lead initial conversations and presentations with prospects
- Manage follow-ups and deal ‘cadence’ through negotiations and final closure and contracting.
What we are looking for in you:
- 3–7+ years in B2B sales or business development
- Sales Background in one or more of:
- Design & build
- Commercial interiors
- Construction
- Architecture / engineering services
- Fit-out or facilities services
- Comfortable and resilient, selling £100k–£5m+ projects with long sales cycles
Skills & Traits we are looking for:
- Confident communicator (in person and written)
- Commercially sharp but design-literate
- Organised and self-directed
- Strong follow-up discipline, resilient
- Comfortable representing the brand independently
- Relationship-first mindset
The Perks
- A competitive salary, commensurate with experience.
- Flexible working: A blend of studio and remote work.
- Time off: 28 days of annual leave (including public holidays). Plus Christmas shutdown in addition to the 28 days.
- Wellbeing: On-site gym membership and private health cover.
- Growth: Training, personal development opportunities and access to design and marketing shows and events.
- Culture: A social and collaborative team with regular lunches and events at exciting venues.
- The essentials: A pension scheme, free parking and all the tech you need.
Ready to join us? If you are a driven and resilient individual who is comfortable in a consultative sales environment with experience in B2B sales in the design and/or construction industry we want to hear from you. You must have the right to work in the UK. Send your CV and a short summary of your most successful work to careers@layrddesign.co.uk
Business Development Manager employer: Layrd Design Ltd
Contact Detail:
Layrd Design Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Get networking! Attend industry events and connect with potential clients or partners. Building relationships is key in this role, so don’t be shy about introducing yourself and sharing what you do.
✨Tip Number 2
Follow up like a pro! After meeting someone, drop them a quick email or message to keep the conversation going. It shows you're interested and keeps you on their radar for future opportunities.
✨Tip Number 3
Leverage social media! Use platforms like LinkedIn to showcase your expertise and connect with industry leaders. Share insights and engage with content relevant to business development in design and construction.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Show us you’re serious about joining Layrd Design by submitting your application directly on our site.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in B2B sales, especially in design and construction, and showcase any long-cycle project successes you've had.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've built relationships and closed high-value projects, and don’t forget to express your passion for the industry!
Showcase Your Communication Skills: Since this role requires strong written communication, ensure your application is clear and professional. Use concise language and make it easy for us to see your achievements and skills at a glance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Layrd Design Ltd
✨Know Your Market
Before the interview, dive deep into the commercial interiors market. Understand the latest trends in gyms, offices, and hospitality. This knowledge will help you speak confidently about how you can generate leads and build relationships in these sectors.
✨Showcase Your Relationship Skills
Prepare examples of how you've built long-term relationships in previous roles. Be ready to discuss specific strategies you've used to maintain contact with key accounts and prospects, as this role is all about relationship-building.
✨Master the Sales Process
Familiarise yourself with the sales process from lead generation to closing deals. Be prepared to discuss your experience with proposal coordination and negotiation, as well as how you’ve collaborated with different teams to ensure project success.
✨Be Ready for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and resilience. Think of situations where you faced challenges in a long sales cycle and how you overcame them. This will demonstrate your ability to handle the complexities of high-value projects.
