Commercial Executive (On-trade Sales) in London

Location - hybrid, in the London area. 3 days in our Soho office, plus days in the field when necessary.

Benefits - 25 days holiday, your birthday off and free wine, naturally.

Laylo is an award-winning luxury boxed and canned wine startup. Our wines taste amazing (sourced by a Master of Wine, no less), look beautiful and are kinder to the planet. We started the business selling boxed wine D2C in 2020, but it was launching cans in September 2024 when we really saw our on-trade business take off. We work with some excellent wholesalers, have landed some dream brand accounts (Five Guys, Transpennine Express and Center Parcs to name just three) and are listed in a number of small groups and independent venues across the UK. This all helped us to achieve B2B growth of +60% YoY in 2025, and landed us on the 2025 FEBE Growth 100 Watch List. As we continue to grow in 2026 we’re looking for a Commercial Exec to join the team to help us drive this.

Who we’re looking for

• We’re a small but mighty team of four and this role will play a critical part in continuing to grow our on-trade distribution and revenue.
• Maybe you’ve dipped a toe in the world of sales and decided it’s for you, or had experience of working at another start-up - whilst we’re not looking for lots of experience in sales any demonstration (whatever the industry) is a plus.
• This will be the perfect role for someone who:
• Is a natural salesperson with bags of energy. You’re confident approaching new people and building relationships, and will be able to get potential customers as excited about Laylo as we are.
• Is results driven, and can learn to effectively build and manage a pipeline to hit targets.
• Is resilient and recognises that in sales you will hear 'no' more often than you hear a 'yes'.
• Is comfortable taking initiative and working independently.
• Can think creatively when presented with challenges.
• Is proactive and ‘thinks like an owner’.
• Is motivated by the long term opportunities presented in a high growth startup.
• Is comfortable using Excel/Google Sheets and Powerpoint/Google Slides.
• Loves drinking wine, and is genuinely passionate about helping change the way the world drinks it (don’t worry, you don’t need any wine specific knowledge - we’ll teach you!).

Role & responsibilities

• Sourcing, building and maintaining relationships.
• Identifying new accounts to go after within specific verticals.
• Sales outreach via email, phone and in-person visits. Getting through the door to introduce Laylo and all the benefits alt format wine brings.
• Attending trade shows and other networking events.
• Managing pipeline to ensure a sales funnel that is constantly full of relevant prospect accounts.
• Qualifying deals.
• Relentlessly driven and outcomes-focused. Not taking no for an answer!
• Commercially minded and can, with the support of the rest of the team, set up deals which are good for us - and the customer.

Strategy & reporting

• Working closely with the rest of the team as we continue to define the strategy through testing & learning.
• Being methodical and organised about CRM and reporting.
• Come to our weekly sales meetings ready to discuss potential leads and live conversations.
• Working with our Head of Operations to ensure orders are fulfilled perfectly and customers are happy.

Sounds great, where do I apply? Send your CV to and tell us, in 100 words or less, why you think this is the role for you. Please note that we are unable to offer visa sponsorship for this role so you must have the right to live and work in the UK. No recruiters please!