At a Glance
- Tasks: Lead marketing strategies to boost ticket sales and brand awareness for immersive experiences.
- Company: Join a multi-award-winning entertainment company known for innovative immersive experiences.
- Benefits: Enjoy flexible working, 23 days annual leave, and tickets to our amazing shows.
- Why this job: Be part of a creative team shaping unforgettable experiences in the entertainment industry.
- Qualifications: Proven marketing experience and strong leadership skills required.
- Other info: Dynamic work environment with opportunities for growth and development.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Manage all marketing and external communications to build awareness and drive ticket sales.
Accountabilities
- Directly responsible for hitting sales and revenue targets within agreed budget perimeters on a weekly, monthly and annual basis, with growth in secondary spend also being key.
- Manage all day‑to‑day liaisons with marketing agencies and freelancers (brand/creative, media, research and PR), including briefing, sign‑off processes and reporting.
- Manage all activity relating to audience insight and profiling, setting up and developing quantitative and qualitative market research both online and offline with appointed agencies.
- Work regularly with in‑house staff to collect and compile customer and competitor information, present weekly campaign performance reports, and compile post‑campaign analysis for senior management.
- Develop and maintain brand guidelines and style guides, updating them as necessary.
- Act as brand guardian on all branded materials, ensuring they meet quality standards and brand guidelines.
- Manage all matters relating to marketing plans for LR to deliver annual ticket sales targets within budget.
- Develop and implement all online marketing strategies and a plan of messages to announce ticket sales through websites, search, display, CRM and social media.
- Recommend and develop a portfolio of brand‑appropriate marketing partners who can offer reciprocal activity, promotions and giveaways.
- Work closely with the PR agency, senior management, creative and operations teams to develop a media strategy for key moments and beyond.
- Support SLT and senior members of the marketing team on LR marketing efforts and other LR shows.
- Support, develop and direct junior members of the team.
What We Offer
- Chance to be part of an exciting fast‑paced, multi‑award‑winning, growth‑oriented entertainment company.
- Great London location.
- Fun and energetic office and team.
- Tickets to our experiences.
- Contributory Pension Scheme.
- 23 days annual leave.
- Hybrid flexible working (3 days in office, 2 WFH).
Senior Marketing Manager employer: Layered Reality
Contact Detail:
Layered Reality Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and projects. This is your chance to showcase what you can bring to the table, especially in a creative field like ours.
✨Tip Number 3
Prepare for interviews by researching Layered Reality™ and our unique approach. Understand our brand and think about how your experience aligns with our goals. Tailor your responses to show how you can help drive ticket sales and enhance our marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our exciting team at Layered Reality™.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in managing marketing campaigns, agency relationships, and market research. We want to see how your skills align with our mission at Layered Reality™.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're passionate about immersive experiences and how you can contribute to our growth. Share specific examples of past successes in driving ticket sales or managing brand strategies that resonate with our goals.
Showcase Your Creativity: As a marketing manager, creativity is key! Include any innovative campaigns you've led or unique strategies you've implemented. We love fresh ideas that can elevate our brand and engage our audience.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Layered Reality
✨Know Your Stuff
Before the interview, dive deep into Layered Reality™ and its unique approach to immersive experiences. Familiarise yourself with their past projects like SOMNAI and Jeff Wayne’s The War of The Worlds. This will not only show your genuine interest but also help you discuss how your marketing strategies can align with their innovative vision.
✨Showcase Your Analytical Skills
As a Senior Marketing Manager, you'll need to manage market research and audience insights. Be prepared to discuss your experience with quantitative and qualitative analysis. Bring examples of how you've used data to drive successful campaigns in the past, and be ready to suggest how you could implement similar strategies at Layered Reality™.
✨Demonstrate Your Creative Flair
Layered Reality™ thrives on creativity, so come armed with ideas! Think about potential marketing campaigns or partnerships that could elevate their brand. Presenting fresh concepts during the interview will highlight your proactive approach and ability to think outside the box.
✨Be a Team Player
This role involves working closely with various teams and stakeholders. Share examples of how you've successfully collaborated with others in previous roles. Emphasise your ability to support and develop junior team members, as well as how you can contribute to a fun and energetic office culture at Layered Reality™.