Fractional Growth Operator (SEO / GEO - Contract)

About Layer

Layer is on a mission to empower game artists with cutting-edge AI tools for generating images, videos, 3D, and audio assets. Our platform helps artists create high-quality assets more efficiently and flexibly, redefining the creative process in the gaming industry. As a rapidly growing startup, we’re looking for passionate engineers who thrive in fast-paced environments and want to build products with real impact.

This role is focused on hands-on execution, not people management or budget ownership. The Growth Operator will fix SEO/GEO foundations, unify attribution, and build repeatable organic growth systems that feed clean, qualified demand into our RevOps / GTM engine. This is a contract role designed to create leverage before scaling spend or headcount. It's fully remote; you can be anywhere around the world, ideally EU or Americas (East Coast) where most of our team is based.

Why This Role Exists

Layer has strong product-market fit signals and high-quality content, but we are under-capturing demand due to:

• Incomplete SEO/GEO foundations
• Fragmented analytics and attribution
• Founder-driven, non-systematic growth execution

This role exists to fix the foundations first, so future growth (organic, outbound, or paid) scales on clean signal and real data.

Key Responsibilities

• SEO / GEO Foundations
  • Identify and fix technical SEO/GEO issues (canonicals, schema, redirects, crawl structure)
  • Improve on-page SEO (page titles, heading hierarchy, internal linking)
  • Strengthen content discoverability across product, blog, and feature pages
  • Partner with Product/Engineering when fixes require support
• Analytics & Attribution
  • Audit and clean GA4 and Google Tag Manager setup
  • Define and enforce UTM conventions across channels
  • Ensure inbound attribution is clean and decision-ready
• Organic Growth & Distribution
  • Build an SEO/GEO-driven content roadmap (beyond product-led posts)
  • Diversify blog and content strategy to capture broader demand
  • Support lightweight video embedding and distribution
• Growth Experiments (Optional)
  • Outsource writers or creatives efficiently when useful
  • Support small experiments only once foundations are solid

This Role Owns

• SEO / GEO execution
• Organic acquisition systems
• Inbound attribution hygiene
• Growth foundations and documentation

This Role Does Not Own

• Outbound workflows
• Sales tooling or RevOps stack ownership
• Paid media scale

Success Metrics (First 3 Months)

This role is successful if:

• SEO/GEO health issues are resolved
• Attribution and UTMs are clean and reliable
• Organic impressions and qualified inbound increase
• Channel performance is decision-ready
• Growth systems are documented and reusable by the team

Required Skills & Experience

• Hands-on experience with latest and greatest AI tools and best practices
• Proven hands-on experience with technical and on-page SEO
• Strong working knowledge of GA4, GTM, and UTM frameworks
• Experience building organic growth systems from scratch
• Comfortable operating without ad budgets
• Strong prioritization and judgment
• Clear communicator who collaborates well with RevOps and Product
• Fast moving, growth minded, analytical, team player who enjoys growth hacking

Nice to Have

• Experience with AI, SaaS, or developer tools
• Familiarity with content distribution beyond SEO (LinkedIn, X, Reddit, communities)
• Experience outsourcing and managing freelancers
• Understanding of how inbound feeds into GTM and sales systems

Type: Contractor / Fractional

Time: 10–20 hours per week (Happy to do differently if you convinced us otherwise)

Duration: 3-month initial contract

Reporting: Weekly progress updates, bi-weekly check-ins, monthly summary

What This Role Unlocks

Once foundations and signal are clear, Layer can confidently:

• Scale organic content
• Invest responsibly in paid acquisition
• Hire a full-time growth leader with validated data

How We Evaluate Candidates

• Execution over strategy decks
• Clear examples of shipped work
• Ability to say “this doesn’t matter yet”
• Comfort working independently with accountability

Why Join Layer AI?

• Innovative Projects: Shape the future of AI-driven tools for game artists.
• Autonomy: Lead the regional book of business from 1-100.
• Growth: Join a rapidly expanding startup with abundant growth opportunities.
• Collaboration: Work with passionate technologists and creatives.

Apply Now

If you’re excited about redefining creative workflows with generative AI, we’d love to hear from you! Please send your resume and any relevant portfolio links. Let’s shape the future of game art together.

Our Values:

• Execute Pragmatically: We approach work with speed and practicality in mind. We take individual ownership over our work, and we trust each other to deliver, but we avoid working in isolation. We strive to be excellent at what we do and will take time to deepen our knowledge of our craft; the more we learn, the better we can execute!
• Be Open: At Layer, openness applies to both the business and the people who work within it. We are continually open to giving and receiving feedback and learning new things from each other. We communicate openly and honestly. We are humble and kind and acknowledge that we are not always right.
• Artists First: We are building a tool for artists, to enable them to be more creative and imaginative. We make sure that everything we are building serves artists first.

Commitment to equal opportunity: We believe that everyone should work in an environment free from discrimination and harassment. All applicants will be treated fairly and judged solely on their merits. Our recruitment process is open, honest, and fair.