At a Glance
- Tasks: Lead strategic field marketing initiatives across the UK and Europe, shaping future growth.
- Company: Join LawVu, a rapidly growing company with a collaborative and inclusive culture.
- Benefits: Enjoy wellness allowances, health insurance, extra paid leave, and share options.
- Other info: Flexible working arrangements and a commitment to diversity and inclusion.
- Why this job: Make a real impact in a hands-on role that influences key marketing strategies.
- Qualifications: 10+ years in B2B SaaS marketing, strong organisational skills, and a proactive attitude.
The predicted salary is between 51750 - 63250 £ per year.
This is a hands-on, strategic role at the intersection of marketing and sales, with the opportunity to shape the future of field marketing across the UK and Europe. As a new role, you’ll have real influence in defining how the region grows. You’ll partner closely with our UK sales, advocacy and partnerships teams, as well as Global Marketing, to plan and execute high-impact programs designed to influence specific accounts, industries, buying groups and in-house communities. You will be a regional expert who is deeply connected to our prospects, customers, and market landscape so you can craft regional experiences that convert interest into opportunity.
Day to Day You Will
- Develop and execute regional field marketing strategies that align to company goals, pipeline objectives and regional account priorities – in collaboration with Sales, Customer Experience, Advocacy and Partnerships teams.
- Analyze local market trends, customer insights, and competitive landscape to inform these regional marketing plans.
- Define and own the field marketing calendar for the UK and Europe.
- Develop and execute the regional field marketing strategy, owning the end-to-end planning and delivery of industry events, webinars, customer workshops, executive experiences, and community conferences and engagements.
- Represent LawVu as a regional field ambassador across industry events and community-led initiatives.
- Create personalized, high-impact campaigns tailored to specific industries, personas, and buying stages - using an account-based approach to influence decision-makers and accelerate opportunities.
- Leverage marketing technology and data to identify high-intent accounts, measure engagement, and continuously improve field marketing effectiveness.
- Collaborate with Global Marketing to ensure regional activity reflects the LawVu brand, values, and Global Marketing goals.
- Support the partnerships team with co-marketing activity for key regional channel partners.
- Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals.
Required Skills
- Minimum of 10 years of hands-on experience in B2B SaaS organizations, especially those with a sales-heavy go-to-market strategy.
- Proven success in managing field marketing programs and relationships with enterprise sales organizations.
- Embodies strong organizational skills, ability to anticipate the needs of sales.
- Ability to maintain an optimistic, approachable, and self-starter attitude.
- Partnered with creative and content teams to ideate, optimize, and develop creatives relevant to Enterprise audiences across the UK region.
- Worked in cross-functional matrix structures, contributing to the execution of integrated campaigns or field marketing.
- Strong desire to execute, drive impact, and demonstrate urgency with projects big and small.
- Happy to be “hands-on” — no task is too small or too big.
- Experience in the legal industry.
What sets us apart:
- Monthly wellness allowance to use on whatever enables you to bring your whole self to work – gym membership, massage, childcare…the list goes on!
- Health insurance.
- Extended paid parental leave.
- Extra paid day off on your birthday.
- Share options so you can have a piece of the pie.
- Home office allowance set up for remote employees.
Why LawVu?
At LawVu we support many types of flexible working arrangements that allow you to balance your work, your life and your passions. We offer the opportunity to get onboard a growth company early and the opportunity to participate in LawVu’s success through our incentive scheme. LawVu has rapidly expanding offices and our work environment encourages continuous improvement and future career development. Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables us to better understand and serve customers and innovate successfully. From the moment you join, you’ll feel welcome and supported to do the best work of your life.
Our team is only as strong as the culture it is built upon. Our core values are:
- Inspire and Delight: We go the extra mile to create experiences that inspire and delight our customers.
- Move Swiftly: We get things done quickly and efficiently.
- Dig Deeper: No challenge is too big. We embrace challenges, learn from mistakes, and share knowledge.
- Take Ownership: We take responsibility for our actions and their impact on the business.
- Back Yourself. Back Others: We support and respect each other, building a high level of trust.
- Bring Your Woo: We create a safe environment that fosters bringing your whole self to work.
We are constantly working towards making LawVu one of the best places to work, for everyone. LawVu is committed to providing equality of opportunity, valuing diversity and promoting a culture of inclusion. We will ensure this by fostering a workplace where people feel safe to be themselves, are able to do the best work of their lives and fulfil their potential. We believe by bringing together our diversity of thoughts and backgrounds, we will develop a world class product for the equally diverse customers we serve. We make hiring decisions based on your experience, skills and passion. If you would like to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know.
Director of Field Marketing employer: LawVu
At LawVu, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Senior Customer Success Manager in the UK, you will benefit from extensive professional development opportunities, a supportive team environment, and the chance to make a significant impact in the legal tech industry. Our commitment to employee growth and a focus on achieving meaningful outcomes for our clients makes LawVu a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Field Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LawVu and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LawVu are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LawVu on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LawVu. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director of Field Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LawVu. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LawVu:Show us that you’ve done your homework! In your application, briefly mention what you admire about LawVu’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LawVu
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LawVu will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LawVu, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
