Описание: Lawsons Merchant Group is one of the UK's largest independent suppliers of timber, fencing, landscaping and building materials, bringing together seven established brands serving customers across London, the South East and beyond. We are recruiting for an E-commerce SEO Specialist to join our growing E-commerce & Digital team, taking ownership of SEO across our Group websites to improve online visibility, grow organic traffic and drive commercial performance.
Задачи
- Lead technical SEO audits and ongoing optimisation across all Group websites.
- Identify and resolve issues relating to crawling, indexing, site architecture, canonicalisation, structured data and website performance.
- Support website migrations, technical upgrades and ongoing e-commerce development.
- Optimise product and category pages to improve organic search visibility and performance.
- Develop and deliver SEO strategies to increase organic traffic, customer acquisition and revenue.
- Conduct keyword research, competitor analysis and identify commercial growth opportunities.
- Develop content strategies covering buying guides, product information, category pages and blogs.
- Improve local SEO performance across the Group's branch network, including Google Business Profiles and location-based searches.
- Monitor search performance and use data to identify opportunities for continuous improvement.
- Keep up to date with AI-powered search developments, including AEO, GEO and emerging agentic technologies.
- Explore how AI can improve SEO workflows, content production, research and optimisation.
- Use Google Search Console, GA4, BrightEdge and other SEO platforms to monitor performance and produce reports.
- Work collaboratively with the wider E-commerce & Digital team to align SEO activity with commercial priorities, promotions and marketing campaigns.
Требования
- 3-5 years' experience in SEO, ideally within a B2C e-commerce environment.
- Strong technical SEO knowledge, including crawling, indexing, structured data, website architecture and Core Web Vitals.
- Proven experience improving organic search rankings, traffic and commercial performance.
- Experience developing and implementing content-led SEO strategies.
- Proficiency with Google Search Console, GA4 and established SEO tools.
- Understanding of AI-powered search and the evolving role of AEO, GEO and emerging technologies.
- Strong analytical and problem-solving skills, with the ability to identify and prioritise opportunities.
- A proactive, commercially minded approach with the confidence to take ownership and introduce new ideas.
- Будет плюсом: Experience with Adobe Commerce (Magento) or similar e-commerce platforms; Experience managing SEO across multiple websites or brands; Experience using AI tools to improve SEO processes, content production and efficiency; Experience building internal applications, automation workflows or custom tools using AI-assisted development; Familiarity with low-code automation platforms; Experience using BrightEdge; Experience developing local SEO strategies for multi-location businesses
Условия
- Working hours: Monday-Friday 08.00 - 17.00 Competitive salary (depending on experience)
- Holiday: 25 days' holiday plus UK Bank Holidays and an additional celebration day
- Company pension scheme
- Life Assurance / Death in Service
- My Reward benefits platform, including retail discounts, wellbeing support and Online GP access
- Employee Assistance Programme
- Training, development and genuine career progression
- Supportive, team-focused working environment
You will have ownership of SEO across multiple established brands, access to modern e-commerce technologies and the freedom to explore new approaches to organic search. We offer the opportunity to develop your career alongside the business, contribute new ideas and make a meaningful impact on our continued digital growth.
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StudySmarter Expert Advice🤫
We think this is how you could land Seo specialist in e-commerce
✨Get to Know Your E-commerce Community
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✨Showcase Your Skills with an Online Portfolio
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✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Lawsons (Whetstone) as a Seo specialist in e-commerce, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Lawsons (Whetstone)’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Seo specialist in e-commerce.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Lawsons (Whetstone), make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Lawsons (Whetstone)'s goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
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Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Lawsons (Whetstone). Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Lawsons (Whetstone)
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Lawsons (Whetstone) uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Lawsons (Whetstone). Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
