At a Glance
- Tasks: Lead SEO strategies to boost online visibility and drive traffic for multiple brands.
- Company: Join Lawsons Merchant Group, a leading independent supplier in the UK.
- Benefits: Enjoy competitive salary, 25 days holiday, pension scheme, and career progression.
- Other info: Collaborative team environment with access to modern e-commerce technologies.
- Why this job: Make a real impact on digital growth while exploring innovative SEO techniques.
- Qualifications: 3-5 years of SEO experience, strong technical skills, and a proactive mindset.
The predicted salary is between 31500 - 38500 £ per year.
Описание: Lawsons Merchant Group is one of the UK's largest independent suppliers of timber, fencing, landscaping and building materials, bringing together seven established brands serving customers across London, the South East and beyond.
We are recruiting for an E-commerce SEO Specialist to join our growing E-commerce & Digital team, taking ownership of SEO across our Group websites to improve online visibility, grow organic traffic and drive commercial performance.
- Задачи
- Lead technical SEO audits and ongoing optimisation across all Group websites.
- Identify and resolve issues relating to crawling, indexing, site architecture, canonicalisation, structured data and website performance.
- Support website migrations, technical upgrades and ongoing e-commerce development.
- Optimise product and category pages to improve organic search visibility and performance.
- Develop and deliver SEO strategies to increase organic traffic, customer acquisition and revenue.
- Conduct keyword research, competitor analysis and identify commercial growth opportunities.
- Develop content strategies covering buying guides, product information, category pages and blogs.
- Improve local SEO performance across the Group's branch network, including Google Business Profiles and location-based searches.
- Monitor search performance and use data to identify opportunities for continuous improvement.
- Keep up to date with AI-powered search developments, including AEO, GEO and emerging agentic technologies.
- Explore how AI can improve SEO workflows, content production, research and optimisation.
- Use Google Search Console, GA4, Bright Edge and other SEO platforms to monitor performance and produce reports.
- Work collaboratively with the wider E-commerce & Digital team to align SEO activity with commercial priorities, promotions and marketing campaigns.
- Требования
- 3-5 years' experience in SEO, ideally within a B2C e-commerce environment.
- Strong technical SEO knowledge, including crawling, indexing, structured data, website architecture and Core Web Vitals.
- Proven experience improving organic search rankings, traffic and commercial performance.
- Experience developing and implementing content-led SEO strategies.
- Proficiency with Google Search Console, GA4 and established SEO tools.
- Understanding of AI-powered search and the evolving role of AEO, GEO and emerging technologies.
- Strong analytical and problem-solving skills, with the ability to identify and prioritise opportunities.
- A proactive, commercially minded approach with the confidence to take ownership and introduce new ideas.
- Будет плюсом: Experience with Adobe Commerce (Magento) or similar e-commerce platforms; Experience managing SEO across multiple websites or brands; Experience using AI tools to improve SEO processes, content production and efficiency; Experience building internal applications, automation workflows or custom tools using AI-assisted development; Familiarity with low-code automation platforms; Experience using Bright Edge; Experience developing local SEO strategies for multi-location businesses
- Условия
- Working hours: Monday-Friday 08.00 - 17.00 Competitive salary (depending on experience)
- Holiday: 25 days' holiday plus UK Bank Holidays and an additional celebration day
- Company pension scheme
- Life Assurance / Death in Service
- My Reward benefits platform, including retail discounts, wellbeing support and Online GP access
- Employee Assistance Programme
- Training, development and genuine career progression
- Supportive, team-focused working environment
You will have ownership of SEO across multiple established brands, access to modern e-commerce technologies and the freedom to explore new approaches to organic search.
We offer the opportunity to develop your career alongside the business, contribute new ideas and make a meaningful impact on our continued digital growth.
Seo specialist in e-commerce in London employer: Lawsons (Whetstone)
Lawsons (Whetstone) provides a supportive work culture that values employee contributions and encourages innovation. With a focus on professional growth, employees can engage in cutting-edge digital marketing strategies and advance their careers in a growing sector.
