Telesales / Counter Sales

Lawsons is the UK’s largest independent supplier of fencing, timber and building materials. Established in 1921, we operate across London and the South East of England with over 35 branches, more than 700 employees and a turnover of £165 million. We are committed to delivering high quality products and exceptional service to both trade and retail customers.

Role Overview

We are recruiting a Telesales / Counter Sales adviser to join our Peterborough branch. This is a customer-facing, sales-focused role responsible for handling incoming and outbound calls, processing counter sales, providing product advice, and supporting the branch team to deliver excellent customer service and achieve sales targets.

Working hours

Full time, permanent position. Typical hours will be Monday to Friday with 1 in 2 Saturday mornings 08.00 – 12.00. Exact hours to be discussed at interview.

Employee Benefits

• Competitive salary, dependent on experience (£29,000 – £30,000)

• 25 days’ holiday plus UK Bank Holidays and an additional celebration day

• Pension scheme, Death in Service benefit, and Employee Assistance Programme

• Access to the “My Reward” platform including Online GP Access and wellbeing support

• Comprehensive onboarding and ongoing training with opportunities for career development

• Supportive, team-oriented culture within a leading independent supplier

Main Responsibilities

• Handle incoming customer enquiries by telephone and at the branch counter, providing professional, helpful and timely responses.

• Make outbound calls to follow up leads, process orders, obtain delivery information and drive repeat business.

• Process counter sales accurately, including taking payments, preparing goods for collection and maintaining customer records.

• Provide product information and advice across the company’s range, supporting customers to select appropriate materials and accessories.

• closely with yard and delivery colleagues to coordinate customer collections and deliveries, ensuring accurate paperwork and timely service.

• Maintain and update customer accounts and sales orders using company systems and handheld devices where applicable.

• Achieve individual and branch sales targets by identifying opportunities to up-sell and cross-sell products and services.

• Ensure the counter and branch area is well presented, stocked and compliant with health and safety requirements.

• Report customer feedback, incidents or complaints in line with company procedures and work to resolve issues promptly.

• Support branch colleagues with ad-hoc tasks during quieter periods to ensure smooth branch operation.

Qualifications and Skills

• Previous telesales, counter sales or retail/customer service experience, preferably within builders’ merchants, timber, landscaping or related sectors.

• Strong communication skills, both verbal and written, with a customer-focused approach.

• Good numeracy and IT literacy, comfortable using telephone systems, stock systems and Microsoft Office applications.

• Ability to work efficiently under pressure, prioritise tasks and manage time effectively.

• Organised, reliable and able to work as part of a team while using initiative when required.

• Full UK driving licence is desirable but not essential.

• Basic product knowledge or willingness to learn about timber, fencing and building materials.

Why Join Lawsons?

• Be part of a well-established and respected company with excellent career development opportunities.

• Work in a varied and rewarding role with direct impact on branch performance and customer satisfaction.

• Access to company benefits including pension, employee assistance programme and training opportunities.

• A supportive team environment where your contribution is recognised and valued.

Lawsons is an equal opportunities employer and welcomes applications from all suitably qualified candidates. If you are customer-focused, sales driven and enjoy working in a busy branch environment, we would like to hear from you. #MP