At a Glance
- Tasks: Serve customers at the counter, process sales, and provide product advice.
- Company: Join a family-owned company with a strong local reputation.
- Benefits: Competitive salary, 25 days holiday, staff discounts, and training opportunities.
- Other info: Friendly team environment with clear pathways for progression.
- Why this job: Make a real difference in customer service and develop your skills.
- Qualifications: Previous retail or customer service experience is essential.
The predicted salary is between 29000 - 29000 £ per year.
Role Overview
We are recruiting a Counter Sales Advisor to join our Salfords branch.
This customer‑facing role involves serving trade and retail customers at the branch counter, processing sales and enquiries efficiently, and supporting colleagues across sales and branch operations.
The successful candidate will be customer‑focused, reliable and adaptable, representing the company professionally while maintaining high standards of product knowledge, stock presentation and service.
- Main Responsibilities
- Greet customers promptly and courteously at the counter, ascertain their needs and provide knowledgeable product advice to help them find the right materials for their projects.
- Process sales transactions accurately using the branch till and order systems, including taking payments, issuing receipts and managing returns or exchanges in line with company policy.
- Prepare quotes and handle telephone and e‑mail enquiries professionally, passing complex or trade account queries to the appropriate colleague or manager.
- Support branch colleagues by picking and staging customer orders for collection, liaising with the yard and delivery teams to ensure timely fulfilment.
- Maintain up‑to‑date product and price knowledge, proactively recommending alternatives or upsell opportunities where appropriate to meet customer needs.
- Ensure the counter, displays and adjacent stock areas are clean, well‑organised and merchandised to company standards, assisting with stock replenishment as required.
- Accurately record customer details, sales and order information in the company systems to support invoicing and reporting.
- Adhere to health and safety procedures, use appropriate PPE when required and follow manual handling guidelines to protect yourself and colleagues.
- Work flexibly to provide cover across the branch during busy periods, supporting early starts, late finishes or occasional Saturday shifts as required.
Person Specification
- Previous counter sales, retail or customer service experience is essential within a builders merchants, trade supplier or similar environment.
- Excellent customer service skills with a positive, professional telephone manner and the ability to build rapport quickly with customers from diverse backgrounds.
- Confident using IT systems, tills, CRM or order processing software; accurate data entry and attention to detail are important.
- Good product knowledge or the ability to learn product ranges, pricing and technical information quickly.
- Flexible, reliable and able to work as part of a team, supporting branch goals and adapting to changing priorities.
- Physically able to carry out manual handling tasks and work in a busy branch environment, including outdoor yard areas in variable weather.
- Strong organisational skills, able to prioritise workload and manage multiple customer enquiries during peak periods.
- Commitment to follow company policies and health & safety procedures at all times.
- Working Hours, Salary And Benefits
- Permanent, full‑time role based at our Salford's branch. Typical hours are Monday to Friday 07.15 - 17.00, with 1 in 3 Saturdays (08:00 - 12:00).
- Competitive salary, dependent on experience (£30,175 - £33,000)
- 25 days’ holiday per year plus bank holidays and a celebration day, rising with service in line with company policy.
- Company pension scheme.
- Employee Assistance Programme and access to online GP services.
- Comprehensive induction, ongoing product training and opportunities for development and progression within the business.
- Staff discounts and a supportive, team‑focused working environment.
Why Join Salfords?
- Work for a well‑established, family‑owned company with a strong local reputation and commitment to service.
- Be part of a friendly, inclusive team where your customer care and product knowledge make a real difference.
- Develop your skills through structured training and clear pathways for progression across the Lawsons Group.
- Play an important role in helping trade and retail customers source the right products for their projects.
We are an equal opportunities employer and welcome applications from all suitably qualified candidates regardless of gender, age, background or experience.
If you are a customer‑focused counter sales professional who takes pride in delivering excellent service, we would like to hear from you.
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Counter Sales in Salfords employer: Lawsons (Whetstone) Ltd
Lawsons (Whetstone) Ltd is an excellent employer, offering a dynamic work environment in Ascot where teamwork and safety are paramount. With a commitment to employee growth, the company provides training opportunities and a competitive salary, making it an ideal place for those looking to build a rewarding career in the timber and building materials industry.
StudySmarter Expert Advice🤫
We think this is how you could land Counter Sales in Salfords
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Counter Sales at Lawsons (Whetstone) Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Lawsons (Whetstone) Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Counter Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Counter Sales in Salfords
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Lawsons (Whetstone) Ltd:When writing your cover letter, make sure to tailor your message specifically for Lawsons (Whetstone) Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Lawsons (Whetstone) Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Lawsons (Whetstone) Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Lawsons (Whetstone) Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Lawsons (Whetstone) Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
