At a Glance
- Tasks: Lead brand and digital strategy in a fast-paced, high-growth environment.
- Company: Dynamic company with strong national distribution and a high-performing D2C channel.
- Benefits: Competitive salary, EMI share options, 25 days holiday, and early finish Fridays.
- Other info: Hybrid working model with excellent career development opportunities.
- Why this job: Take ownership of brand strategy and make a real impact on growth.
- Qualifications: Proven experience in senior marketing roles and strong digital marketing skills.
The predicted salary is between 80000 - 100000 £ per year.
They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel. We’re looking for a commercially minded, data-driven marketing leader to step into a pivotal role within a fast-paced, high-growth environment. This is a standout opportunity to take ownership of brand and digital strategy, working within the senior leadership team to drive the next phase of growth.
Brand Strategy & Growth
- Own the 12–36 month marketing roadmap, evolving the brand into a category leader
- Act as brand guardian, ensuring consistency, cut-through and differentiation
Full Funnel Marketing Execution
- Lead integrated campaigns across digital, content, trade, partnerships and events
- Balance brand building with performance-driven acquisition and retention
Consumer Insight & Category Intelligence
- Own D2C strategy and P&L, including CRM, paid media and pricing
- Optimise funnel performance across CAC, AOV, conversion and retention
Trade & Commercial Marketing
- Develop standout trade marketing strategies that drive sell-through
- Align brand activity with retail, distribution and in-store execution
Performance & Budget Management
- Manage ~£800k marketing budget with a strong ROI mindset
- Track KPIs, optimise channel mix and drive marketing profitability
- Lead and develop an internal team (content, community, design, digital)
- Manage external partners across paid media, SEO, creators and agencies
Bonus: 10% ~ EMI Share Options ~ 25 Days Holiday + Xmas & NY period off + Bank Holidays ~ Remote Working 2 weeks pa. ~ Early Finish Fridays ~ Enhanced Parental Leave ~ Hybrid Working 2x pw (Central London HQ)
Proven experience in a senior marketing role within a challenger brand. Strong digital and performance marketing understanding (funnels, paid media, metrics). Deep appreciation for brand building, creative and storytelling.
Marketing Director (Brand) employer: Lawrence Recruitment
Contact Detail:
Lawrence Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director (Brand)
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience in brand strategy. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past campaigns and successes. Use data to back up your achievements, as this will resonate with companies looking for a data-driven leader.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies. Be ready to discuss how you can elevate their brand and drive growth, showing them you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can give you a better chance of standing out in the crowd.
We think you need these skills to ace Marketing Director (Brand)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Marketing Director role. Highlight your achievements in brand strategy, digital marketing, and team leadership to show us you’re the perfect fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background in challenger brands makes you the ideal candidate. Be authentic and let your personality come through!
Showcase Your Data-Driven Mindset: Since we’re looking for someone who’s commercially minded and data-driven, make sure to include examples of how you've used data to drive marketing decisions and improve performance in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at Lawrence Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its current positioning in the market. Understand their unique selling points and how they differentiate themselves from competitors. This will help you articulate how you can contribute to evolving the brand into a category leader.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific metrics and KPIs you've managed in previous roles. Be ready to share examples of how you've optimised marketing funnels or improved ROI on campaigns. This will demonstrate your commercial acumen and ability to drive performance in a fast-paced environment.
✨Bring Integrated Campaign Ideas
Think about integrated marketing campaigns you've led that balance brand building with performance-driven results. Be prepared to present these ideas during the interview, showcasing your creativity and strategic thinking in executing full funnel marketing.
✨Engage with Consumer Insights
Familiarise yourself with consumer insights relevant to the brand's target audience. Discuss how you've used data to inform your marketing strategies in the past, particularly in D2C channels. This will highlight your ability to align marketing efforts with consumer needs and preferences.