Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and digital marketing for a rapidly growing premium drinks company.
- Company: Join a dynamic SME with strong national distribution and a high-performing D2C channel.
- Benefits: Competitive salary, bonus, share options, remote work, and generous holiday allowance.
- Other info: Enjoy hybrid working, early finish Fridays, and excellent career development opportunities.
- Why this job: Take ownership of impactful marketing strategies and drive significant growth in a fast-paced environment.
- Qualifications: Proven senior marketing experience, strong digital skills, and a passion for brand building.
The predicted salary is between 100000 - 130000 £ per year.
Our client is a rapidly scaling premium drinks SME approaching £10m t/o. They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel. We’re looking for a commercially minded, data-driven marketing leader to step into a pivotal role within a fast-paced, high-growth environment. This is a standout opportunity to take ownership of brand and digital strategy, working within the senior leadership team to drive the next phase of growth.
Role & Responsibilities:
- Brand Strategy & Growth
- Own the 12–36 month marketing roadmap, evolving the brand into a category leader
- Act as brand guardian, ensuring consistency, cut-through and differentiation
- Full Funnel Marketing Execution
- Lead integrated campaigns across digital, content, trade, partnerships and events
- Balance brand building with performance-driven acquisition and retention
- Consumer Insight & Category Intelligence
- Build deep understanding of audience, behaviours and trends
- Translate insights into impactful campaigns, NPD and positioning
- Ecommerce & D2C Ownership
- Own D2C strategy and P&L, including CRM, paid media and pricing
- Optimise funnel performance across CAC, AOV, conversion and retention
- Trade & Commercial Marketing
- Develop standout trade marketing strategies that drive sell-through
- Align brand activity with retail, distribution and in-store execution
- Performance & Budget Management
- Manage ~£800k marketing budget with a strong ROI mindset
- Track KPIs, optimise channel mix and drive marketing profitability
- Innovation & NPD Input
- Lead insight-driven innovation, shaping future product pipeline
- Support expansion into new categories beyond the core range
- Team Leadership & Development
- Lead and develop an internal team (content, community, design, digital)
- Manage external partners across paid media, SEO, creators and agencies
What’s on Offer?
- Base Salary: £100,000 to £130,000
- Bonus: 10%
- EMI Share Options
- 25 Days Holiday + Xmas & NY period off + Bank Holidays
- Remote Working 2 weeks pa.
- Early Finish Fridays
- Enhanced Parental Leave
- Hybrid Working 2x pw (Central London HQ)
Do you have the following to apply?
- Proven experience in a senior marketing role within a challenger brand
- Strong digital and performance marketing understanding (funnels, paid media, metrics)
- Commercially sharp — confident with CAC, ROAS, AOV and channel economics
- Deep appreciation for brand building, creative and storytelling
- Experience owning or contributing to a D2C/ecommerce function
- Strong grasp of consumer behaviour, trends and cultural relevance
- A hands-on leader who can operate strategically and execute at pace
- Experience managing teams and cross-functional stakeholders
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted. Lawrence Recruitment is acting as an employment agency on behalf of our client.
Marketing Director employer: Lawrence Recruitment
Contact Detail:
Lawrence Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and data-driven mindset, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand strategy and think about how you can contribute to their growth. Bring fresh ideas to the table – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in brand strategy, digital marketing, and team leadership. We want to see how you've driven growth in previous roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this fast-paced environment. Share specific examples of how you've successfully managed marketing budgets and led integrated campaigns.
Showcase Your Data Skills: Since we're looking for a data-driven leader, make sure to include any relevant metrics or KPIs you've worked with. Show us how you've used data to inform your marketing strategies and drive performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any updates from us!
How to prepare for a job interview at Lawrence Recruitment
✨Know Your Numbers
As a Marketing Director, you'll need to be comfortable with metrics like CAC, ROAS, and AOV. Brush up on these figures and be ready to discuss how you've used them to drive marketing success in your previous roles.
✨Showcase Your Brand Strategy
Prepare to talk about your experience in brand building and how you've differentiated brands in competitive markets. Have specific examples ready that demonstrate your ability to evolve a brand into a category leader.
✨Demonstrate Leadership Skills
This role involves leading a team and managing external partners. Be prepared to share your leadership style and provide examples of how you've developed teams and collaborated with cross-functional stakeholders.
✨Understand the Consumer
Dive deep into consumer insights and trends relevant to the drinks industry. Be ready to discuss how you've translated these insights into impactful campaigns and product innovations in your past roles.