At a Glance
- Tasks: Lead global brand strategy and drive commercial growth in new markets.
- Company: Market leader in Functional Wellness with a fantastic culture.
- Benefits: 20% bonus, remote work, £1,000 career development allowance, and 25 days holiday.
- Other info: Flexible office hours and opportunities for career advancement.
- Why this job: Join a fast-growing brand and make a real impact on international expansion.
- Qualifications: Experience in scaling consumer brands and strong UK retail marketing background.
The predicted salary is between 48000 - 72000 € per year.
Our client is the market leader within their category; ‘Functional Wellness’. They’re listed in every single major Grocer, think: (Tesco / JS / Waitrose / Morrisons / Asda / Coop / Ocado). They are profitable and one of the fastest growing most successful brands in FMCG with a rapidly expanding team and a fantastic culture. They are looking for an exceptional Marketing Director to lead as they enter new international markets and new categories with an exciting NPD pipeline.
Role & Responsibilities:
- Global Brand Strategy & Masterbrand Development
Build and protect a scalable global masterbrand across multiple formats and markets. Define brand architecture, positioning, and storytelling to ensure clarity and consistency worldwide. - Commercial Growth & Market Performance
Drive UK retail growth in partnership with Sales to improve rate of sale and launch success. Strengthen retailer execution through impactful brand and shopper plans. - Product Innovation & Go-To-Market Leadership
Lead go-to-market strategy for new formats and innovations. Collaborate closely with NPD on proposition development, packaging, and positioning. - Integrated Campaign Planning & Delivery
Oversee end-to-end campaign execution across ATL, digital, PR, and retail channels. Use insights and performance data to optimise spend, effectiveness, and ROI. - International Expansion & Market Enablement
Develop scalable marketing frameworks to support international distributor markets. Ensure consistent execution while allowing for local market relevance. - Marketing Function Leadership & Capability Building
Lead and scale a multi-specialist marketing team across brand, product, shopper, and international. Build clear processes, prioritisation, and ways of working to maximise impact. Manage agency partners to deliver high-quality output and strong commercial returns.
What’s on Offer?
- 20% Bonus with stretch up to 40%
- Remote Working Scheme
- £1,000 Career Development Allowance
- 25 Days Holiday + Bank Holiday – (increases annually)
- Flexi Office Hours
Do you have the following to apply?
- Proven experience scaling a consumer brand in the £10–50m revenue range (desirable).
- Strong background in UK retail marketing; grocery, pharmacy, or equivalent (essential).
- Exposure to international market expansion and distributor-led execution (desirable).
- Commercially sharp, data-driven, and ROI-focused.
- Confident leader with experience managing teams and agencies.
- Strategic thinker who can simplify complexity and execute at pace.
- Strong cross-functional communicator with high ownership and accountability.
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted. Lawrence Recruitment is acting as an employment agency on behalf of our client.
Marketing Director employer: Lawrence Recruitment
Join a dynamic and rapidly growing leader in the Functional Wellness sector, where innovation meets opportunity. With a strong emphasis on employee development, flexible working arrangements, and a vibrant company culture, this role as Marketing Director offers you the chance to make a significant impact while enjoying a competitive bonus structure and generous holiday allowance. Be part of a team that values creativity and collaboration as you lead exciting international expansions and product innovations.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend marketing events. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. We want you to be able to discuss their brand strategy and how you can contribute to their international expansion. Show them you mean business!
✨Tip Number 3
Practice your pitch! You need to clearly articulate your vision for the brand and how you can drive growth. We suggest rehearsing with a friend or in front of a mirror until you feel confident.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in scaling consumer brands and any international market expansion you've been involved in. We want to see how your background aligns with our client's needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us about your strategic thinking and how you've driven commercial growth in previous roles. Be sure to mention specific achievements that demonstrate your ROI-focused mindset.
Showcase Your Leadership Skills:As a Marketing Director, you'll be leading a multi-specialist team. In your application, share examples of how you've successfully managed teams and collaborated with agencies. We love to see confident leaders who can simplify complexity!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we’re excited to see what you bring to the table!
How to prepare for a job interview at Lawrence Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its positioning in the market. Understand their product lines, recent campaigns, and how they differentiate themselves in the functional wellness space. This knowledge will help you speak confidently about how you can contribute to their global brand strategy.
✨Showcase Your Data-Driven Mindset
Since the role requires a commercially sharp and ROI-focused approach, be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Bring metrics and results to the table to demonstrate your impact on previous brands.
✨Prepare for International Expansion Questions
Given the focus on international markets, think about your experiences with market expansion. Be ready to share strategies you've implemented in new territories and how you adapted marketing frameworks to suit local cultures while maintaining brand consistency.
✨Demonstrate Leadership and Team Building Skills
As a Marketing Director, you'll need to lead a multi-specialist team. Prepare to discuss your leadership style, how you've built effective teams, and your approach to managing agency partners. Highlight any successful projects where you maximised team impact and collaboration.
