At a Glance
- Tasks: Lead global brand strategy and drive commercial growth in new markets.
- Company: Market leader in Functional Wellness with a fantastic culture.
- Benefits: 20% bonus, remote work, £1,000 career development allowance, and 25 days holiday.
- Other info: Dynamic team environment with opportunities for professional growth.
- Why this job: Join a fast-growing brand and make a real impact on international expansion.
- Qualifications: Proven experience in marketing leadership and brand strategy.
The predicted salary is between 43200 - 72000 € per year.
Our client is the market leader within their category; ‘Functional Wellness’. They’re listed in every single major Grocer, think: (Tesco / JS / Waitrose / Morrisons / Asda / Coop / Ocado). They are profitable and one of the fastest growing most successful brands in FMCG with a rapidly expanding team and a fantastic culture. They are looking for an exceptional Marketing Director to lead as they enter new international markets and new categories with an exciting NPD pipeline.
Role & Responsibilities:
- Global Brand Strategy & Masterbrand Development: Build and protect a scalable global masterbrand across multiple formats and markets. Define brand architecture, positioning, and storytelling to ensure clarity and consistency worldwide.
- Commercial Growth & Market Performance: Drive UK retail growth in partnership with Sales to improve rate of sale and launch success. Strengthen retailer execution through impactful brand and shopper plans.
- Product Innovation & Go-To-Market Leadership: Lead go-to-market strategy for new formats and innovations. Collaborate closely with NPD on proposition development, packaging, and positioning.
- Integrated Campaign Planning & Delivery: Oversee end-to-end campaign execution across ATL, digital, PR, and retail channels. Use insights and performance data to optimise spend, effectiveness, and ROI.
- International Expansion & Market Enablement: Develop scalable marketing frameworks to support international distributor markets. Ensure consistent execution while allowing for local market relevance.
- Marketing Function Leadership & Capability Building: Lead and scale a multi-specialist marketing team across brand, product, shopper, and international. Build clear processes, prioritisation, and ways of working to maximise impact. Manage agency partners to deliver high-quality output and strong commercial returns.
What’s on Offer?
- 20% Bonus with stretch up to 40%
- Remote Working Scheme
- £1,000 Career Development Allowance
- 25 Days Holiday
Marketing Director in London employer: Lawrence Recruitment
As a market leader in the Functional Wellness category, our client offers an exceptional work environment characterised by a strong culture of innovation and collaboration. Employees benefit from a generous remote working scheme, a substantial career development allowance, and a competitive bonus structure, all while being part of a rapidly growing team that values personal and professional growth. This is an exciting opportunity for those looking to make a significant impact in a dynamic and expanding international market.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand strategy and recent campaigns. We want you to show them you’re not just another candidate, but someone who truly gets their vision and can contribute to their growth.
✨Tip Number 3
Practice your pitch! You need to be able to articulate your experience and how it aligns with their goals. We suggest rehearsing with a friend or in front of a mirror until you feel confident and natural.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. We believe this small gesture can make a big difference in the hiring process.
We think you need these skills to ace Marketing Director in London
Some tips for your application 🫡
Show Your Passion for Functional Wellness:When writing your application, let your enthusiasm for the functional wellness category shine through. We want to see how your passion aligns with our client's mission and values, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in global brand strategy and market performance. We’re looking for someone who can drive growth, so be specific about your achievements and how they relate to the role.
Be Data-Driven:In your application, include examples of how you've used insights and performance data to optimise campaigns. We love a candidate who can demonstrate their ability to make informed decisions that lead to successful outcomes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our fantastic team!
How to prepare for a job interview at Lawrence Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company’s brand strategy and recent campaigns. Understand their positioning in the market and how they differentiate themselves from competitors. This will not only show your enthusiasm but also help you discuss how you can contribute to their global brand strategy.
✨Showcase Your NPD Experience
Be ready to talk about your experience with new product development (NPD). Prepare specific examples of successful launches you've led, focusing on your go-to-market strategies and how you collaborated with teams. This is crucial for demonstrating your fit for the role as they expand into new categories.
✨Data-Driven Decision Making
Highlight your ability to use insights and performance data to drive marketing decisions. Bring examples of how you've optimised campaign effectiveness and ROI in previous roles. This aligns perfectly with their focus on integrated campaign planning and delivery.
✨Cultural Fit and Leadership Style
Since they pride themselves on a fantastic culture, be prepared to discuss your leadership style and how you build and scale teams. Share anecdotes that reflect your capability in leading multi-specialist teams and managing agency partners effectively.
