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- Tasks: Lead growth strategies and optimise acquisition and retention for a thriving wellness brand.
- Company: Fast-growing functional wellness brand with a dynamic omnichannel approach.
- Benefits: Competitive salary, private healthcare, 25 days holiday, and flexible remote work.
- Other info: Ideal for those who thrive in fast-paced environments with clear accountability.
- Why this job: Join a high-growth team and make a significant impact on brand success.
- Qualifications: Proven experience in performance marketing and a strong commercial mindset.
The predicted salary is between 80000 - 100000 £ per year.
Our client is a high-growth functional wellness brand that has scaled from £0 to £15m revenue in just 3 years, and is on track to reach £20m in year 4. Having evolved from a D2C-first business into a true omnichannel player across both online and retail, they are now looking for a Growth Director to own and scale their entire acquisition and retention engine.
Growth Strategy & Performance
- Drive creative testing and performance at pace, using data to scale what works
- Oversee CRM, email, SMS, and subscription strategy to maximise LTV and repeat purchase
Data, Budget & Commercial Ownership
- Take full ownership of marketing budgets and performance metrics
- Analyse CAC, LTV, and funnel performance to drive efficiency and scale
Benefits
- Private Healthcare
- Holiday Days: 25 Days + Bank Holidays
- Flexible Remote Working Policy
Performance Marketing Expertise
- Proven track record scaling DTC or consumer brands through paid acquisition
Commercial Mindset
- Deep understanding of CAC, LTV, and growth levers
Creative + Data Balance
- Knows how to blend standout creative with rigorous testing and analytics
Retention & CRM Knowledge
- Experience driving lifecycle marketing and subscription growth
High-Performance Mindset
- Thrives in fast-paced, high-growth environments with clear accountability
Director of Performance & Analysis in London employer: Lawrence Recruitment
Contact Detail:
Lawrence Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Performance & Analysis in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in performance marketing and growth strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its growth journey. Be ready to discuss how your experience aligns with their goals, especially around scaling acquisition and retention strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Director of Performance & Analysis in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Growth Director. Highlight your experience in scaling DTC brands and managing marketing budgets, as this will show us you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use numbers to demonstrate how you've driven growth, improved CAC, or maximised LTV in previous roles. This will help us see your potential.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about performance marketing and how your creative and analytical skills can help us scale our acquisition and retention strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Lawrence Recruitment
✨Know Your Numbers
Make sure you’re well-versed in key metrics like CAC, LTV, and funnel performance. Be ready to discuss how you've used these figures to drive growth in previous roles. This shows you understand the commercial side of things and can take ownership of budgets.
✨Showcase Your Creative Side
Prepare examples of how you've blended creative strategies with data-driven decisions. Whether it’s a successful campaign or a unique retention strategy, having concrete examples will demonstrate your ability to balance creativity with analytics.
✨Understand the Brand's Journey
Research the company’s evolution from D2C to omnichannel. Be prepared to discuss how you can contribute to their growth trajectory. Showing that you understand their journey will help you connect with the interviewers and position yourself as a valuable asset.
✨Emphasise Your High-Performance Mindset
Highlight your experience in fast-paced environments. Share specific instances where you thrived under pressure and delivered results. This will resonate well with a high-growth brand looking for someone who can keep up with their rapid expansion.