Head of Marketing

Base pay range

⭐️ Head of Marketing

This role has the option to be 4 or 5 days per week.

Our client is a rapidly growing multi‑category food & drink SME, driving incremental shoppers to the shelves in store. They’re one of the fastest growing brands in JS, Ocado and Holland & Barrett. Operating in the UK and European markets with a diverse portfolio of products they’re looking for a Head of Marketing. 🚀

Role & Responsibilities

• Set Strategic Marketing Direction: Define and lead the multi-brand marketing strategy, aligning commercial objectives with measurable growth plans across UK and European markets.
• Build & Lead a High-Performing Team: Currently 3x direct reports with scope to grow.
• Drive Brand Planning & Budget Allocation: Oversee annual brand plans, marketing budgets (circa £2m), and performance frameworks to ensure optimal ROI and long-term scalability.
• Oversee Brand Activations & Campaign Delivery: Guide the planning and execution of ATL, OOH, trade, sampling, and partnership campaigns, ensuring consistency and excellence across all channels.
• Steer Performance & Digital Marketing: Provide strategic direction to the performance team, evaluating paid media, influencer, and CRM effectiveness, to ensure spend is aligned with commercial impact.
• Cross-Functional Collaboration: Work closely with Sales, Operations, and Finance to align marketing activity with commercial outcomes, ensuring shared goals and smooth execution.
• Creative Oversight & Toolkits: Lead the creation of marketing toolkits and assets, from retailer decks to campaign templates, ensuring brand consistency and rapid activation across markets.

What’s on Offer

• Bonus: up to 25%
• Holiday Days: 28 + Bank Holidays (8) Office also closed over Xmas & NY in addition.
• Early Finish Fridays
• Competitive Parental Leave Policies

Qualifications

• Experienced Marketing Leader – 6+ years in FMCG marketing.
• Strategic & Commercial Mindset – Demonstrated ability to link marketing investment to business performance and growth.
• Hands-On Operator – Willing to roll up sleeves and support across planning, creative, and delivery when needed.
• Performance Marketing Awareness – Understands the principles and impact of paid media, influencer, and CRM activity (without needing to execute directly).
• Client-Facing Confidence – Experienced in managing senior stakeholder relationships and representing marketing strategy externally.
• Entrepreneurial Energy – Thrives in a fast-moving, high-growth environment with a mix of structure and start-up agility.

Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.

Lawrence Recruitment is acting as an employment agency on behalf of our client.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Advertising

Industries

Food and Beverage Services, Food and Beverage Manufacturing, and Marketing Services