Our client is a rapidly scaling premium drinks SME approaching £10m t/o. They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel . We’re looking for a commercially minded, data-driven marketing leader to step into a pivotal role within a fast-paced, high-growth environment. This is a standout opportunity to take ownership of brand and digital strategy, working within the senior leadership team drive the next phase of growth.
Role & Responsibilities:
Brand Strategy & Guardianship
- Own the 12–36 month brand and marketing roadmap
- Build brand equity, consistency and standout across all channels
Full-Funnel Marketing Leadership
- Lead omnichannel campaigns across digital, trade, partnerships, content & community
- Balance brand building with performance-driven acquisition & retention
Commercial & Performance Ownership
- Drive ROI, ROAS, CAC, AOV and channel mix effectiveness
- Translate spend into predictable acquisition, retention and payback
- Lead insight-driven NPD/EPD and category expansion beyond the core range
- Shape future pipeline across functional drinks and emerging categories
D2C & Digital Oversight
- Partner closely with Head of Growth to scale digital performance
- Own D2C strategy, CRM, funnel optimisation and P&L
Trade & Retail Marketing
- Develop standout trade marketing that drives sell-through
- Align brand activity with grocery, Amazon and OOH execution
Marketing Funnel Management
- Build systems, processes and measurement frameworks that scale
- Lead a growing team (Brand, Growth, Design, Community)
What’s on Offer?
- 25 Days Holiday + Xmas & NY period off + Bank Holidays
- Early Finish Fridays
- Enhanced Parental Leave
- Hybrid Working 2x pw (Central London HQ)
Do you have the following to apply?
- Senior marketing experience: within a challenger or high-growth consumer brand
- Proven experience building brands with conviction, creativity and efficiency
- Strong grasp of consumer behaviour, trends and cultural relevance
- Experience owning or contributing to D2C/ecommerce strategy
- Comfortable operating in lean, fast-paced environments
- Strong team leadership and cross-functional influence
- Strategic thinker who can execute at pace
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Head of Marketing employer: Lawrence Recruitment
As a market-leading Functional Wellness brand, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on personal and professional growth, we offer extensive training opportunities and the chance to lead impactful international projects from the comfort of your home. Join us in driving innovation and expansion across global markets while enjoying the flexibility and support that comes with being part of our dedicated team.
