Head of International Sales

Head of International Sales

Full-Time No working from home possible
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Our client is the market leader within their category; ‘Functional Wellness’. They’re listed in every single major Grocer, think: (Tesco / JS / Waitrose / Morrisons / Asda / Coop / Ocado). They are profitable and one of the fastest growing most successful brands in FMCG with a rapidly expanding team and a fantastic culture. They are looking for an exceptional International Lead as they enter new export markets and new categories with an exciting NPD pipeline.

Role & Responsibilities:

  • Full accountability for net revenue & gross margin across all international markets.
  • Lead expansion into priority regions including Europe, Middle East & Australia.
  • Manage, grow and optimise distributor relationships across existing and new markets.
  • Identify, evaluate and recommend new partners to unlock scale.

Market Launch & Execution

  • Lead end‑to‑end market launches, coordinating NPD, supply chain, marketing, sales and ecommerce.
  • Ensure flawless execution from planning through to in‑market performance.
  • Own forecasting, business planning, analysis and reporting for all international channels.
  • Track performance rigorously and drive corrective action at pace.

Strategic Expansion Leadership

  • Shape the long‑term international strategy and market prioritisation with the senior leadership team.
  • Play a pivotal role in delivering a 3‑year growth plan where international is a core strategic pillar.
  • Bring finance, marketing and supply chain with you — ensuring alignment, clarity and momentum.
  • Act as the internal champion for all international activity.

What’s on Offer?

  • 15% Bonus with stretch up to 30%
  • Remote Working Scheme
  • £1,000 Career Development Allowance
  • 25 Days Holiday + Bank Holiday – (increases annually)
  • Flexi Office Hours

Do you have the following to apply?

  • Proven experience leading international sales or distribution for FMCG brands.
  • Track record of opening new markets and scaling distributor‑led regions.
  • High‑growth SME experience is preferred
  • Hunger, drive, urgency; someone who pushes, hustles and finds solutions fast.
  • Commercially sharp with strong financial understanding.
  • Persuasive communicator who can influence senior stakeholders internally and externally.
  • Confident presenting to senior leadership and board‑level stakeholders.
  • Collaborative operator who builds trust across functions.

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Contact Details:

Lawrence Recruitment Recruitment Team