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- Tasks: Lead and optimise D2C sales through Shopify, managing campaigns and improving online performance.
- Company: Join a fast-growing £15m drinks SME outpacing major brands like Red Bull and Coca Cola.
- Benefits: Enjoy a salary up to £60,000, 25 days holiday, and hybrid working options.
- Why this job: Be part of a dynamic team driving innovation in the drinks industry with a focus on growth.
- Qualifications: 3-5+ years in digital marketing or eCommerce, with strong analytical skills and experience in subscriptions.
- Other info: Opportunity to work in a vibrant London HQ with a culture that encourages creativity and growth.
The predicted salary is between 42000 - 84000 £ per year.
Our client is a rapidly growing £15m t/o drinks SME already outselling some of the biggest brands (Red Bull, Monster, Coca Cola) in the category. They have excellent distribution and are listed in major UK Grocers. We are looking for someone to lead and grow their online presence.
Role & Responsibilities:
- Own and optimise the D2C sales channel through Shopify, with accountability for revenue growth, subscription performance, and online P&L.
- Plan, execute, and manage paid media campaigns across Meta, TikTok, and other relevant platforms, optimising for acquisition and ROI.
- Manage CRM campaigns using Klaviyo, delivering retention-driving communications and personalisation strategies.
- Lead SEO and CRO initiatives in partnership with internal teams and external agencies to improve traffic, conversion rates, and search rankings.
- Manage and grow the subscription model, focusing on customer LTV and retention.
What’s on Offer?
- Base Salary: up to £60,000
- 25 Days Holiday + Bank Holidays
- Remote Working 2 weeks pa.
- Hybrid Working 3x pw (Central London HQ)
Do you have the following to apply?
- 3–5+ years in a digital marketing or eCommerce role, ideally within a D2C or consumer brand environment.
- Experience managing and scaling subscription-based offerings is a strong plus.
- Highly analytical with the ability to interpret performance data and turn insights into action.
- Proficiency in tools like Google Ads, Meta Ads Manager, Shopify analytics & Klaviyo.
- A "growth hacker" mindset—always looking for new opportunities to test, optimise, and scale.
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 7 working days, you have unfortunately not been shortlisted.
Growth Marketing Manager - D2C employer: Lawrence Recruitment
Contact Detail:
Lawrence Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager - D2C
✨Tip Number 1
Familiarise yourself with the latest trends in D2C marketing, especially around subscription models. Being able to discuss recent case studies or successful campaigns during your interview can really set you apart.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to explain how you optimised campaigns for better ROI and customer retention.
✨Tip Number 3
Network with professionals in the D2C space, particularly those who have experience with Shopify and Klaviyo. Engaging with industry peers can provide insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss your growth hacking mindset by sharing specific examples of how you've tested and scaled marketing initiatives. Highlighting your innovative approach will resonate well with the hiring team.
We think you need these skills to ace Growth Marketing Manager - D2C
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing and eCommerce, particularly in D2C environments. Emphasise your achievements in managing subscription models and any specific tools you've used like Shopify or Klaviyo.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for growth marketing and your understanding of the drinks industry. Mention specific campaigns you've managed and how they contributed to revenue growth or customer retention.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions. Discuss any tools you are proficient in, such as Google Ads or Meta Ads Manager, and how you've leveraged them to optimise campaigns.
Highlight Your Growth Mindset: Demonstrate your 'growth hacker' mentality by sharing instances where you've tested new strategies or optimised existing ones. This could include A/B testing, SEO initiatives, or innovative CRM campaigns.
How to prepare for a job interview at Lawrence Recruitment
✨Showcase Your Analytical Skills
As a Growth Marketing Manager, you'll need to demonstrate your ability to interpret performance data. Prepare examples of how you've used analytics tools like Google Ads or Shopify analytics to drive decisions and optimise campaigns.
✨Highlight Your D2C Experience
Make sure to discuss your previous experience in direct-to-consumer marketing. Share specific strategies you've implemented that led to revenue growth or improved customer retention, especially in subscription models.
✨Be Ready to Discuss Campaigns
Prepare to talk about successful paid media campaigns you've managed on platforms like Meta and TikTok. Be specific about your role, the challenges faced, and the results achieved, focusing on acquisition and ROI.
✨Demonstrate a Growth Hacker Mindset
Employers are looking for candidates who are always seeking new opportunities. Come prepared with ideas on how you would approach testing and optimising their current marketing strategies to scale their online presence.
