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- Tasks: Lead brand and digital strategy in a fast-paced, high-growth environment.
- Company: Dynamic challenger brand with strong national distribution and D2C channel.
- Benefits: Competitive salary, EMI share options, 25 days holiday, and early finish Fridays.
- Other info: Hybrid working model with opportunities for career development and team leadership.
- Why this job: Take ownership of marketing roadmap and drive brand growth as a key leader.
- Qualifications: Proven senior marketing experience with strong digital and performance marketing skills.
The predicted salary is between 80000 - 100000 £ per year.
They’ve built exceptional momentum with strong national distribution across all major UK grocers, alongside a high-performing D2C channel. We’re looking for a commercially minded, data-driven marketing leader to step into a pivotal role within a fast-paced, high-growth environment. This is a standout opportunity to take ownership of brand and digital strategy, working within the senior leadership team to drive the next phase of growth.
Brand Strategy & Growth
- Own the 12–36 month marketing roadmap, evolving the brand into a category leader
- Act as brand guardian, ensuring consistency, cut-through and differentiation
Full Funnel Marketing Execution
- Lead integrated campaigns across digital, content, trade, partnerships and events
- Balance brand building with performance-driven acquisition and retention
Consumer Insight & Category Intelligence
- Own D2C strategy and P&L, including CRM, paid media and pricing
- Optimise funnel performance across CAC, AOV, conversion and retention
Trade & Commercial Marketing
- Develop standout trade marketing strategies that drive sell-through
- Align brand activity with retail, distribution and in-store execution
Performance & Budget Management
- Manage ~£800k marketing budget with a strong ROI mindset
- Track KPIs, optimise channel mix and drive marketing profitability
- Lead and develop an internal team (content, community, design, digital)
- Manage external partners across paid media, SEO, creators and agencies
Bonus: 10% ~ EMI Share Options ~ 25 Days Holiday + Xmas & NY period off + Bank Holidays ~ Remote Working 2 weeks pa. ~ Early Finish Fridays ~ Enhanced Parental Leave ~ Hybrid Working 2x pw (Central London HQ)
Proven experience in a senior marketing role within a challenger brand. Strong digital and performance marketing understanding (funnels, paid media, metrics). Deep appreciation for brand building, creative and storytelling.
Director of Marketing & Brand employer: Lawrence Recruitment
Contact Detail:
Lawrence Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Marketing & Brand
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to shine beyond the CV!
✨Tip Number 3
Prepare for interviews by researching the company’s brand strategy and recent campaigns. Bring fresh ideas to the table; they’ll love your enthusiasm and insight!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact in a fast-paced environment like ours.
We think you need these skills to ace Director of Marketing & Brand
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Director of Marketing & Brand role. Highlight your achievements in brand strategy, digital marketing, and team leadership to show us you’re the perfect fit.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your background makes you the ideal candidate. Don’t forget to mention your experience with D2C strategies and performance marketing.
Showcase Your Data-Driven Mindset: Since we’re looking for a commercially minded leader, make sure to include examples of how you’ve used data to drive marketing decisions. Share specific metrics or KPIs you’ve improved in past roles to demonstrate your impact.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Lawrence Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and marketing strategies. Understand their current positioning in the market, especially within the D2C space. Be ready to discuss how you can enhance their brand and drive growth based on your insights.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific metrics and KPIs you've managed in previous roles. Highlight your experience with budget management and performance optimisation. This role requires a strong ROI mindset, so be ready to share examples of how you've successfully tracked and improved marketing performance.
✨Demonstrate Integrated Campaign Experience
Think of examples where you've led integrated marketing campaigns across various channels. Be prepared to explain how you balanced brand building with performance-driven acquisition. This will show that you understand the full funnel marketing execution they’re looking for.
✨Engage with Consumer Insights
Familiarise yourself with consumer insights and category intelligence relevant to the company’s market. Be ready to discuss how you've used data to inform your marketing strategies and how you plan to optimise their D2C strategy and P&L.