At a Glance
- Tasks: Lead and inspire a high-performing sales team to drive growth and shape commercial strategy.
- Company: Rapidly growing drinks SME outselling major brands like Red Bull and Coca Cola.
- Benefits: Competitive salary, bonus, share options, 25 days holiday, and hybrid working.
- Other info: Collaborative culture with clear pathways for team development and success.
- Why this job: Join a dynamic team and make a real impact in the beverage industry.
- Qualifications: Proven FMCG sales leadership experience and exceptional negotiation skills.
The predicted salary is between 90000 - 105000 £ per year.
Our client is a rapidly growing £15m t/o drinks SME already outselling some of the biggest brands (Red Bull, Monster, Coca Cola) in the category. They have excellent distribution and are listed in major UK Grocers.
We’re looking for a commercially sharp, strategic and inspiring sales leader to shape and scale the brand’s commercial strategy — driving growth and leading a high-performing sales team.
Role & Responsibilities:- Sales Leadership & Strategy: Define and deliver the commercial roadmap across retail, wholesale, e-commerce and on-trade. Set clear objectives, build actionable KPIs and lead with vision.
- New Business & Account Growth: Lead the charge on new business development and major account expansion. Negotiate terms, craft joint business plans and strengthen partnerships with key customers and distributors.
- Revenue Management & Optimisation: Drive profitability through smart pricing, trade investment and margin management. Use data and category insights to identify growth opportunities and manage risk.
- Team Development & Performance: Build, coach and empower a motivated, accountable sales team (5 direct reports). Create a culture of collaboration, ownership and success, with clear pathways for growth.
- Cross-Functional Collaboration: Work hand-in-hand with Marketing, Operations and Finance to align brand and commercial goals.
- Base Salary: £90,000 to £105,000
- Bonus: 10%
- Share Options EMI
- 25 Days Holiday + Bank Holidays
- Remote Working 2 weeks pa.
- Hybrid Working 2-3x pw (Central London HQ)
- Proven FMCG sales leadership experience (Food or Beverage essential)
- Experience with UK Grocery & High St is essential.
- A knowledge of Amazon, OOH, On Trade is desirable.
- Track record of winning and growing key retail accounts
- Exceptional leadership, negotiation and communication skills
Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 10 working days, you have unfortunately not been shortlisted.
Lawrence Recruitment is acting as an employment agency on behalf of our client.
Head of Sales in Cardiff employer: Lawrence Recruitment
Join a dynamic and rapidly growing drinks SME in London, where your leadership will directly influence the brand's commercial strategy and drive significant growth. With a competitive salary, share options, and a culture that prioritises collaboration and employee development, this role offers an exciting opportunity to shape a high-performing sales team while enjoying the benefits of hybrid working. Experience a supportive environment that values innovation and empowers you to excel in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales in Cardiff
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales at Lawrence Recruitment, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Lawrence Recruitment. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales in Cardiff
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Lawrence Recruitment:When writing your cover letter, make sure to tailor your message specifically for Lawrence Recruitment. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Lawrence Recruitment
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Lawrence Recruitment that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Lawrence Recruitment that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Lawrence Recruitment’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
