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- Tasks: Lead change communication strategies and create engaging content for diverse audiences.
- Company: Join a dynamic Data and Analytics team in Manchester, driving impactful change.
- Benefits: Competitive day rate and flexible work with 2 days on-site.
- Why this job: Make a real impact by aligning communication with business goals and driving cultural change.
- Qualifications: Experience in change programmes and content creation across various formats is essential.
- Other info: Contract length is 6 months; apply with your CV to get started!
The predicted salary is between 51000 - 63000 £ per year.
This is a key Content & Communication specialist within the Data and Analytics team. The role focuses on supporting strategic priorities.
You will lead and coordinate change communication strategies, working with senior leadership to align engagement plans with business goals, drive cultural change, and overcome barriers to adoption.
Key skills:- Experience of delivering a change programme where your strategy had made audiences aware of the change, created a desire for the change, ensured they have the adequate knowledge, abilities and resources to embrace and embed the change.
- Ability to design and develop engaging content across various formats including text, graphics, videos, infographics, and presentations tailored to different audiences.
- Understanding how to interpret data from web analytics tools to measure campaign performance, track audience behaviour, and optimise communication strategies.
- Identifying and targeting different audience groups with tailored messaging based on their needs and interests.
- Clearly guiding the audience towards desired actions through well-defined CTAs in communication.
If you are interested in this opportunity, please reply with your CV and we will be in touch ASAP.
Content Specialist employer: Lawrence Harvey
Contact Detail:
Lawrence Harvey Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in change communication strategies. Understanding how to effectively engage different audiences will set you apart, so consider researching successful case studies or examples that align with the role.
✨Tip Number 2
Showcase your ability to create diverse content formats by preparing a portfolio. Include examples of text, graphics, videos, and infographics that demonstrate your skills in tailoring messages for various audiences.
✨Tip Number 3
Brush up on your data interpretation skills, especially with web analytics tools. Being able to discuss how you've used data to measure campaign performance and optimise strategies will highlight your analytical capabilities.
✨Tip Number 4
Prepare to discuss specific instances where you've successfully led change programmes. Be ready to explain how you created awareness, desire, and knowledge among audiences, as this will demonstrate your practical experience in the field.
We think you need these skills to ace Content Specialist
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Content Specialist position. Tailor your application to highlight how your experience aligns with these requirements.
Showcase Relevant Experience: In your CV and cover letter, emphasise your experience in delivering change programmes and creating engaging content. Provide specific examples of past projects where you successfully communicated change and engaged different audience groups.
Highlight Analytical Skills: Mention your familiarity with web analytics tools and how you've used data to measure campaign performance. This will demonstrate your ability to optimise communication strategies based on audience behaviour.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also explains why you're passionate about this role. Use it to convey your understanding of the company's goals and how you can contribute to their success through effective communication.
How to prepare for a job interview at Lawrence Harvey
✨Showcase Your Change Management Experience
Be prepared to discuss specific examples of change programmes you've delivered. Highlight how your strategies created awareness, desire, and knowledge among audiences, as this is crucial for the role.
✨Demonstrate Content Creation Skills
Bring samples of your work that showcase your ability to create engaging content across various formats. Be ready to explain your thought process behind tailoring content for different audiences.
✨Familiarise Yourself with Data Analytics
Understand how to interpret data from web analytics tools. Be ready to discuss how you've used data to measure campaign performance and optimise communication strategies in previous roles.
✨Prepare for Audience Targeting Questions
Think about how you identify and target different audience groups. Be ready to share examples of tailored messaging you've developed based on audience needs and interests, as this will demonstrate your strategic thinking.
