At a Glance
- Tasks: Lead marketing strategy and campaigns to boost brand awareness and drive business growth.
- Company: Join a growing organisation with a dynamic and innovative culture.
- Benefits: Competitive salary, hybrid working, generous leave, and health benefits.
- Other info: Opportunity for career growth in a supportive and collaborative environment.
- Why this job: Shape the future of marketing while making a real impact in a thriving company.
- Qualifications: Proven marketing leadership experience and strong digital marketing skills.
The predicted salary is between 65000 - 65000 £ per year.
Overview
An exciting opportunity for a commercially minded Head of Marketing to join a growing organisation during a period of expansion.
This is a senior leadership role where you will shape marketing strategy, increase brand awareness, generate high-quality leads, and drive business growth across multiple areas.
Working closely with senior stakeholders, you will lead the marketing function, combining strategic vision with hands-on delivery across digital marketing, content, events, and communications.
- Head of Marketing – Responsibilities
- Develop and deliver the organisation's marketing strategy to support business growth and commercial objectives.
- Lead integrated B2B marketing campaigns to generate qualified leads, strengthen the sales pipeline, and increase brand awareness.
- Oversee all digital marketing activity, including website, SEO, email marketing, Linked In, content, and marketing automation.
- Create engaging content and thought leadership to position the organisation as a market leader.
- Plan and deliver a programme of events, webinars, exhibitions, and networking opportunities to enhance stakeholder engagement.
- Collaborate with senior leadership, sales, and business development teams to align marketing activity with commercial priorities.
- Monitor campaign performance, analyse marketing data, and produce insight-driven reports to measure ROI and identify opportunities for improvement.
- Manage marketing budgets, external agencies, and suppliers to ensure campaigns are delivered effectively and within budget.
- Lead, develop, and inspire the marketing function, driving innovation, collaboration, and continuous improvement.
- Protect and enhance the organisation's brand, ensuring all communications are consistent, professional, and aligned with company values.
- Head of Marketing – Skills & Experience Required
- Proven experience in a marketing leadership role.
- Strong track record of delivering commercial results.
- Excellent understanding of digital marketing, including SEO, CRM systems, email marketing, automation platforms, and analytics.
- Experience or strong knowledge in acquisitions.
- Strong commercial awareness with the ability to translate strategy into measurable outcomes.
- Previous experience within professional services, training, compliance, membership, or regulated sectors would be advantageous.
- Head of Marketing – Benefits
- Up to £65,000 per annum depending on experience
- Monday - Friday 9am - 5pm
- Hybrid and flexible working
- 25 days annual leave plus bank holidays and your birthday off
- Company pension scheme
- Private medical insurance, cash plan, and life assurance
- Free on-site parking
- #J-18808-Ljbffr
Head of Marketing in Stevenage employer: Lawrence Dean Recruitment Ltd
Lawrence Dean Recruitment Ltd is an excellent employer, providing a supportive team environment where employees can thrive in a fast-paced warehouse setting. With Monday to Friday working hours and weekly pay, the company prioritises work-life balance while offering opportunities for personal growth and development within the logistics sector.
Contact Details:
Lawrence Dean Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Stevenage
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lawrence Dean Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lawrence Dean Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lawrence Dean Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lawrence Dean Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Stevenage
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lawrence Dean Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lawrence Dean Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lawrence Dean Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lawrence Dean Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lawrence Dean Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lawrence Dean Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
