At a Glance
- Tasks: Lead the European marketing strategy and create engaging content for automotive enthusiasts.
- Company: Join a fast-growing international automotive tech company with a passion for innovation.
- Benefits: Competitive salary, generous bonus, flexible working, and 22 days annual leave.
- Other info: Opportunity to travel and attend exciting automotive events.
- Why this job: Combine your love for cars with your marketing skills to drive brand growth.
- Qualifications: Experience in automotive marketing and strong creative direction skills required.
The predicted salary is between 43000 - 48000 £ per year.
Do you have a passion for cars or automotive technology?
Are you an experienced Marketing Manager looking for an opportunity where you can combine that interest with your marketing expertise?
Our client is a successful and rapidly growing international automotive technology business looking for a commercially minded and creative Marketing Manager to take ownership of their European marketing strategy.
This is a varied, hands‑on role combining strategy, content creation, social media, paid advertising, events, influencer marketing and digital performance.
As Marketing Manager, you will have significant autonomy to shape marketing activity, grow brand awareness and ultimately support continued sales growth across the European market.
Marketing Manager - Job overview
- Creating and managing the annual European marketing strategy and budget
- Developing social media strategy to drive brand growth and support sales targets
- Managing and supporting a Social Media Coordinator
- Brainstorming, storyboarding and scripting engaging video and social content
- Coordinating photo and video shoots, customer visits, product launches and webinars
- Overseeing educational and long‑form video content
- Developing and managing paid advertising campaigns across Meta platforms
- Monitoring campaign performance and continually optimising activity
- Creating website landing pages and updating online product and service content
- Analysing website performance using Google Analytics and Hotjar
- Working closely with sales to share customer insight, leads and market information
- Developing educational materials and delivering live training webinars
- Identifying relevant automotive influencers and managing collaborations and campaigns
- Planning and attending automotive shows, race events and other industry events
- Managing event logistics, promotional materials and on‑the‑day activity
- Creating and delivering email marketing campaigns for the European market
- Monitoring marketing performance and adapting strategy based on results
Marketing Manager - Benefits offered
- £43,000 - £48,000 depending on experience
- Officed based
- Monday - Friday 8:30am - 5:00pm although flexible working is required
- Generous annual bonus
- Opportunity to travel
- 22 days annual leave plus bank holidays
- Competitive benefits package
Marketing Manager - Skills & Experience required
- Previous marketing experience within automotive, automotive technology or a related technical/product‑led sector
- A genuine passion for cars, automotive technology or car‑related products
- Strong marketing strategy and commercial awareness
- Excellent knowledge of the complete content creation process, including storyboarding, scripting, filming, editing and publishing
- Experience managing social media and paid advertising campaigns
- Strong creative direction skills with the ability to conceptualise and execute ideas
- Knowledge of Adobe Creative Suite, Meta Business Suite, Meta Ads and Google Analytics
- Excellent written and verbal communication skills
- Strong organisational and project management skills
- A proactive, self‑motivated approach with the ability to work autonomously
- Excellent attention to detail
- A flexible approach with the ability to travel and work around business requirements when required
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Marketing Manager in Letchworth employer: Lawrence Dean Recruitment Ltd
Lawrence Dean Recruitment Ltd is an excellent employer, offering a flexible part-time Finance Officer role that promotes a healthy work-life balance through hybrid working arrangements. With competitive benefits such as an annual bonus, private healthcare, and an enhanced pension scheme, employees are supported in their professional growth while enjoying a collaborative and inclusive work culture in Bedford.
Contact Details:
Lawrence Dean Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Letchworth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Lawrence Dean Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Lawrence Dean Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Lawrence Dean Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Lawrence Dean Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Letchworth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Lawrence Dean Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Lawrence Dean Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Lawrence Dean Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Lawrence Dean Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Lawrence Dean Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Lawrence Dean Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
