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- Tasks: Lead content creation across B2C channels, including blogs and social media.
- Company: Join Lawhive, a pioneering platform making legal help accessible for everyone.
- Benefits: Enjoy 34 holidays, equity, pension, and team-building activities.
- Why this job: Be part of a mission-driven team transforming access to law with innovative technology.
- Qualifications: 7+ years in content marketing, strong writing skills, and SEO experience required.
- Other info: Work in a fast-paced tech environment with a proactive mindset.
The predicted salary is between 36000 - 60000 £ per year.
We’re on a mission to make sure everyone has access to the law. Lawhive is an online platform for consumers and small businesses to get legal help for a fraction of the cost of a law firm. Our platform combines regulated human lawyers collaborating alongside the world’s first AI lawyer specifically built for consumer legal work. Equal access to the law is one of the biggest and most pressing unsolved problems in society today. We’re passionate about leveling the playing field and believe access to the law should be a basic utility in society.
About the Role:
- Leading content creation across all B2C channels, including website, blog, digital PR, and organic social media
- Writing, editing, and managing blog content, legal guides, and SEO landing pages with strong editorial judgment
- Maintaining and growing our social media presence with regular, engaging content
- Collaborating with freelance writers, our in-house legal experts, and other internal stakeholders to ensure quality and accuracy of content
- Working alongside our SEO agency to develop and execute content strategies that drive organic growth
- Managing digital PR agencies to generate links and coverage to support our organic growth
- Collaborating with marketing stakeholders and CRO team to create content for lifecycle marketing campaigns and journey optimization
- Maintaining a content calendar and pipeline of upcoming content
- Ensuring consistent tone of voice across all communications and acting as brand guardian
- Staying on top of trends in SEO, content marketing, and social media trends within the consumer legal space
Minimum Requirements:
- 7+ years of content marketing experience, preferably in legal services or related fields
- Strong editorial background with exceptional writing and editing skills
- Demonstrable experience creating SEO-optimized content that drives organic traffic
- Experience managing agencies and freelance writers
- Understanding of social media best practices and content creation
- Knowledge of brand management principles and tone of voice guidelines
- Experience working, and thriving, in a fast-paced, early-stage tech environment
- An assertive and proactive mindset with the ability to work independently
- Excellent project management skills to handle multiple content streams simultaneously
- Legal background or familiarity with legal topics is a plus
Benefits:
- 34 Holidays (25 days annual leave + your birthday off + bank hols in England)
- Equity
- Pension
- Regular team building activities, socials, and annual retreat!
- 20% off legal fees through Lawhive
Content Marketing Lead employer: Lawhive
Contact Detail:
Lawhive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in content marketing, especially within the legal sector. Understanding how to create engaging and SEO-optimised content will set you apart, so keep an eye on successful campaigns and strategies used by competitors.
✨Tip Number 2
Network with professionals in the legal tech space. Attend industry events or webinars where you can meet potential colleagues or mentors. Building relationships can provide insights into the company culture and expectations, which can be invaluable during the interview process.
✨Tip Number 3
Showcase your ability to manage multiple content streams by preparing examples of past projects. Be ready to discuss how you collaborated with different teams and managed timelines effectively, as this is crucial for the role at Lawhive.
✨Tip Number 4
Demonstrate your understanding of brand management principles. Be prepared to discuss how you would maintain a consistent tone of voice across various platforms, as this is key to being the brand guardian for Lawhive.
We think you need these skills to ace Content Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 7+ years of content marketing experience, especially in legal services or related fields. Emphasise your strong editorial background and any specific achievements in SEO-optimised content creation.
Craft a Compelling Cover Letter: In your cover letter, express your passion for equal access to the law and how your skills align with Lawhive's mission. Mention your experience managing agencies and freelance writers, as well as your understanding of social media best practices.
Showcase Relevant Projects: Include examples of previous work that demonstrate your ability to create engaging content across various B2C channels. Highlight any successful campaigns or projects that drove organic growth, particularly in the legal sector.
Research and Reflect: Familiarise yourself with Lawhive's platform and its AI lawyer, Lawrence. Reflect on how you can contribute to their content strategy and maintain their brand voice. This knowledge will help you stand out during the application process.
How to prepare for a job interview at Lawhive
✨Showcase Your Content Expertise
Make sure to highlight your extensive experience in content marketing, especially within the legal sector. Prepare examples of successful campaigns you've led and be ready to discuss how you created SEO-optimised content that drove organic traffic.
✨Demonstrate Your Editorial Skills
Since strong writing and editing skills are crucial for this role, come prepared with samples of your work. Be ready to discuss your editorial process and how you ensure quality and accuracy in your content.
✨Familiarise Yourself with Legal Topics
Having a background in legal services or familiarity with legal topics will set you apart. Brush up on current trends in consumer legal services and be prepared to discuss how you can contribute to making legal access more equitable.
✨Engage with Their Mission
Lawhive is passionate about equal access to law. Show your enthusiasm for their mission during the interview. Discuss how your values align with theirs and how you can help elevate their content strategy to further this cause.
