Growth & GTM Strategist | London

LawAdvisor was founded in 2015 in Melbourne, Australia, with a fearless and ambitious belief: that everybody should have access to justice. We hypothesised that the high costs, inefficiencies, and difficulties of obtaining legal help could be overcome simply by providing greater access to legal information and by providing everybody with real-time access to high-quality, affordable lawyers online.

Our mission has since been supported by thousands of lawyers and has allowed us to expand and set up offices across the globe. We’ve also attracted high-profile investors and partners who have shared our mission to transform legal service delivery. We’re still not satisfied. The potential exists to completely revolutionise the practice of law.

The start of this decade has delivered LawAdvisor with a new mandate: to overhaul and transform how lawyers work, and how people interact with and consume legal services, with state of the art legal practice management technology to (i) increase efficiencies; (ii) automate routine processes; (iii) increase transparency; (iv) bring the legal practice to the 21st century.

We’re seeking a strategic, results-driven Growth & GTM Strategy Manager to lead, launch, and expand strategies that unlock our next stage of growth. You’ll have a front row seat - and direct impact in sharing how our products reach and deliver value to customers.

You personify the LawAdvisor brand and understand that creating a 'community' around our brand is the most credible and accessible way to interact with our current and potential customers. You are an expert communicator – both written and verbal – able to craft strategic campaigns that spark engagement, build traction, and ensure LawAdvisor is part of the legal conversation.

You will be the bridge between the LawAdvisor brand and the community we’re creating: engaging with potential customers and building relationships with existing ones. You are also focused on gauging sentiment around the brand, using social listening tools to monitor feedback and engagement that will help us create an army of loyal and faithful supporters that flock to join our journey to revolutionise the law.

You’ll partner closely with our product, marketing, sales, and customer success teams and the CEO to drive adoption, revenue growth, and customer satisfaction. You’ll also be the voice of technology in conversations with investors and clients alike – helping them understand the strength, scalability, and soul of what we’re building.

You Will ...

• Have a thorough understanding of our products that enables you to communicate the key messages to our LawAdvisor community.
• Develop and implement go-to-market strategies that resonate with our audience – from development to post-launch evaluation.
• Identify and prioritise target markets, segments, and personas based on data and market insights.
• Be a true hunter, hungry to uncover opportunities and connect them with a value-added solution.
• Conduct market research to understand customer needs, market trends, and competitive dynamics, and use this information to influence product, marketing strategies and strengthen product-market fit.
• Drive cross‐functional GTM plans, coordinating with product, marketing, and sales teams to ensure smooth execution and alignment with overall business objectives.
• Develop enablement materials, such as pitch decks, product briefs, case studies, and objection‐handling guides, that empower the team to win.
• Establish feedback loops with sales and customer success, using real-world insights to continuously sharpen our positioning and messaging.
• Generate pipeline opportunities and influence buying decisions to drive revenue growth.
• Define and implement KPIs and success metrics for each GTM initiative, identifying areas for optimisation.

You Should Have ...

• 5+ years of experience in GTM strategy, sales operations, business development, or related roles, ideally within a SaaS environment or technology sector.
• Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent advanced degree is a plus.
• A deep understanding of customer needs, pain points, and buying journeys.
• Proven ability to take ownership of complex, ambiguous problems and drive them from concept to execution with clear strategic framing.
• Proven history of being able to influence and rally diverse stakeholders.
• Experience creating enablement resources for sales teams.
• Excellent written and verbal communication skills, with the ability to present complex information in a clear, concise, and compelling way.
• Strong project management skills with a proven ability to lead cross‐functional teams, prioritise tasks, manage complex projects, and quickly shift focus as the business evolves.
• Ability to analyse data, market trends, and customer feedback to inform strategies and make data‐driven decisions.

Bonus Points ...

• Have experience working in legal tech or another domain with complex, high‐stakes workflows.
• A passion for innovation and a deep interest in AI, automation, and the future of legal technology.
• Have supported a fundraising process, participated in investor conversations, or presented technical roadmaps to external stakeholders.