Marketing and Business Development Manager – Consumer and Sports, Media and Entertainment Secto[...] in London

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Office Location: London

Department: Marketing and Business Development

We have a well-established global Marketing and Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into a number of key areas: including practice M&BD, clients and markets covering sector M&BD, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital; and campaigns and projects. There are also regional M&BD teams in the Americas, Continental Europe, Asia and South Africa with who this role will interact.

Working Hours: 35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office.

Role Overview: The position will be based in our London office where the Manager will help to frame, drive, and execute the marketing strategy and support business development for the sectors globally, as well as internal and external profile-raising initiatives. They will be expected to build strong working relationships with the Sector Heads, key partners, and members of our global M&BD team.

Key Responsibilities:

• Marketing Campaigns and Profile Raising: Work with the Sector Heads and Sector Team Leads to develop and implement sector goals, initiatives, and strategies for growth efforts for key clients.
• Contribute to integrated campaigns and thought leadership to help raise internal and external profile and awareness, including with existing and potential clients.
• Drive regional and global initiatives and thought leadership for the sector to raise internal and external profile and awareness.
• Assist with the creation and publication of thought leadership and other publications.
• Handle directory and award submissions.
• Read industry, legal, and business publications to stay on top of trends that may impact the energy sector and energy transition, and to identify promotional opportunities.
• Support the implementation of the business plans for the energy sector.
• Pitches and Business Development: Cultivate a deep understanding of the areas of expertise and client needs across the sectors.
• Manage, support, and draft responses to RFPs and strategic pitch opportunities for the sectors.
• Evaluate sector strengths and conduct research on existing and prospective clients, competitor activity, and industry or market trends to aid in the development of marketing plans, pitches, presentations, and proposals.
• Liaise with global Pitches and Pursuits team to provide input to other focused sector, practice, or firmwide pitches.
• Create and maintain a suite of standard targeted marketing materials, including credentials documents and experience lists.
• Provide support on other strategic business development and promotional initiatives as needed.
• In conjunction with the Client Development team, ensure that client relationship management principles and best practices are adopted across the sector.
• Identify cross-selling opportunities within existing sector group, practice group and firm clients and work with business development team and attorneys to expand client relationships.
• Events: Plan and manage the implementation of marketing communications programs and events in support of the sectors business development plans, including flagship events across each sector as well as smaller seminars and receptions.
• Work with sector team leaders to plan internal sector meetings and retreats.

Skills & Experience:

• Relevant experience – ideally in a law firm or professional services environment with exposure to complex, multi-stakeholder projects.
• Experience in pitch and proposal development.
• Project and team management experience.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Experience in InDesign, iPublish, and InterAction (or other CRM system) desirable.
• 7+ years of relevant experience preferred, preferably in a legal or similar professional services industry.
• Working knowledge of the energy industry and energy transition market desirable.

General Attributes:

• Strategic, big-picture vision, with the ability to focus on the details and demonstrate a high level of initiative.
• Strong critical thinker able to devise data-driven Marketing and Business Development strategies.
• Self-starter who is resourceful, resilient, and analytical, able to work independently and adapt to changing priorities or deadlines.
• Ability to work both independently as well as within cross-functional teams in a collaborative, professional environment.
• High attention to detail, with strong documentation and tracking abilities, and able to ensure quality and consistency under time pressure.
• Excellent writing and presentation skills.
• Able to operate calmly and effectively in fast-moving, complex environments.
• Demonstrates initiative and a commitment to consistently high-quality outputs.

Equal Opportunities Employment & Agile Working Statement: It is the policy of Hogan Lovells to provide equal opportunities for all employees in relation to recruitment, training and promotion. Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of racial or ethnic origin, religion, sex, gender and gender identity, age, sexual orientation, marital and civil partnership status, pregnancy or disability. Our goal is to embed flexibility across our business by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.