Commercial Content Director

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Commercial Content Director

Department: Content, Editorial & Research

Employment Type: Full Time

Location: London

Reporting To: Clare Bolton

Description

We do commercial content differently – for us, it is high-level substantive content so good it supports subscription revenue, but which generates an audience so significant that external experts pay us to access it by authoring content for us. We’re looking for a strategic content leader able to source, shape and deliver this content set, which is critical to our growth as a business.

We’re a fast-paced, high-growth organisation which is the proud owner of a series of platforms well-inserted into niche markets, each with a committed and growing audience. We’re looking for someone who knows good content, but who also understands why our clients partner with us to achieve their own business development goals; and who can use that knowledge to both grow and improve our commercial content set.

The Role

Our commercial content function designs and delivers high-quality substantive legal content written by external experts, who derive value from accessing our specialist, high-value audiences for their content, in order to showcase their expertise. Current products in the portfolio include Lexology’s Panoramic and In-Depth, and Insight content sets across our specialist platforms, including Global Arbitration Review, IAM and Global Competition Review.

The Commercial Content Director develops, implements and delivers a commercial content strategy which supports growth of portfolio revenue, by ensuring quality of content sets and author experience; by provisioning high-quality and efficient delivery of products; and by originating ideas for content products across platforms.

• Develop and deliver a global, multi-platform commercial content strategy, working closely with key stakeholders to align with business objectives.
• Manage a high-performing team of content, development and commercial editors, recruiting and retaining the right talent and providing guidance, support, and mentorship.
• Work with subject-matter experts within the content function to ensure content strategy benefits from their knowledge and expertise.
• Partner closely with commercial leads to ensure the portfolio is optimised to meet business goals.
• Rightsource resourcing requirements for strategy delivery between onshore, freelance and offshore teams.
• Own the content quality from start to finish, from idea to front-end to distribution.
• Deliver our commercial content on time, and on revenue target, across the portfolio.
• Deliver content output on cost budget as per annual P&L.
• Collaborate with cross-functional teams, including marketing, editorial, and product development.
• Be at the forefront of technological development, including AI, and ensure the team continuously improves their usage of tech.
• Constantly drive improvements in the workflow and efficiency in the delivery process.
• Monitor legal industry trends and audience preferences to inform content strategy.
• Develop and run effective content marketing on social media and other channels.
• Analyse content performance metrics and use insights to optimise strategy.
• Stay up-to-date with emerging technologies and content trends.

Skills Knowledge and Expertise

Our ideal candidate is someone with:

• Experience running large, multi-functional content teams;
• A keen commercial nous and understanding of why commercial content works;
• Deep editorial and language skills;
• A legal background, training or knowledge;
• The communication skills to gain the confidence of contributors;
• Experience managing a cost base or budget.

And someone who:

• Is a proven leader of high-performing teams;
• Thrives in fast-paced, high-change environments;
• Is inspired by how tech can improve outcomes;
• Understands reader behaviour;
• Is not fazed by multiple deadlines;
• Passionately cares about quality but is also motivated to hit commercial targets;
• Believes that diverse teams are strong teams.

Why LBR?

An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.

We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their background.

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