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- Tasks: Lead marketing strategies for exciting APAC events and manage a dynamic team.
- Company: Join Law Business Research, a finalist for the 2024 Inspiring Workplaces Awards, known for its inclusive culture.
- Benefits: Enjoy perks like a quarterly bonus, eye care, birthday leave, and wellness allowances.
- Why this job: Be part of a collaborative environment that values equality and community impact through charitable initiatives.
- Qualifications: 4+ years in event marketing, management experience, and strong communication skills required.
- Other info: We promote inclusivity and are committed to making reasonable adjustments during the application process.
The predicted salary is between 28800 - 43200 £ per year.
Department: Commercial
Employment Type: Fixed Term - Full Time
Location: London
Reporting To: Head of Event Marketing
Description
Why LBR? An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do. Law Business Research has been selected as a finalist for the 2024 Inspiring Workplaces Awards. We’re proud of our inclusive and inspiring culture here at LBR and we remain committed to creating a positive workplace for all our employees.
We are looking for an experienced event marketing manager to join our team for a fixed term maternity cover. This role is responsible for managing the marketing strategy and execution for our portfolio of APAC events. You will be managing a team of marketing assistants and executives whose main objectives are to deliver quality audiences, sales leads, sales collateral, and direct revenue for a portfolio of events and masterclasses.
Key Responsibilities
- Line management of a team of 2 marketeers, 1 based in the UK office and 1 based in our Hong Kong office.
- Ensuring the development of the individuals in your team’s skill sets, career development and addressing any training needs.
- Ensure delivery of high-quality audiences for your portfolio of events and masterclasses.
- Strategize and ensure delivery of multi-channel marketing campaigns and activities aligned with event objectives.
- Ensure level of quality control is maintained in all marketing activities, this includes adherence to brand guidelines.
- Work with existing software and tools to enhance campaign quality and lead generation.
- Monitor and evaluate marketing activities and campaigns, providing strategic recommendations for improvement and development opportunities.
- Effective collaboration with key stakeholders in the events division and wider business.
Skills Knowledge and Expertise
- 4+ years working in an event marketing role (ideally B2B).
- Previous management experience.
- Email marketing experience (ideally using Pardot and Salesforce).
- Strong interpersonal and stakeholder management skills.
- Excellent written and verbal communication skills.
- Excellent time management skills.
- Excellent attention to detail.
- Ability to share and generate innovative ideas, contributing to and leading meetings in a constructive and proactive manner.
- Ability to work autonomously and make decisions effectively.
- Manage and motivate team members, leading effectively by example.
- Able to negotiate and persuade to achieve desired outcomes.
Benefits
Our people are our most valuable asset, as such, in addition to a quarterly bonus, we offer a wide range of benefits to help ensure that all are supported:
- Start of employment: Eye Care, Employee Assistance Programme, A day off for your birthday
- After 3 months employment: Pension (4% employer contribution and 4% employee contribution), Cycle to Work scheme, Season ticket loan, £350 annual wellbeing allowance to contribute to gym membership & fitness classes
- After 4 months and 1 year’s service: Life assurance after 4 months, Private healthcare after 1 year’s service
- Additional Perks: Company socials e.g., Christmas and Summer parties, Access to Employee Affinity Networks, Mentoring scheme, Volunteering Day, Mortgage Advice
We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability. We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.
Marketing Manager - Events - Maternity Cover - Commercial employer: Law Business Research Limited
Contact Detail:
Law Business Research Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Events - Maternity Cover - Commercial
✨Tip Number 1
Familiarise yourself with the latest trends in event marketing, especially in the B2B sector. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Network with professionals in the events industry, particularly those who have experience with APAC markets. Attend relevant events or webinars to make connections that could provide insights or even referrals.
✨Tip Number 3
Showcase your management skills by preparing examples of how you've successfully led teams in previous roles. Be ready to discuss specific challenges you faced and how you motivated your team to achieve their goals.
✨Tip Number 4
Research Law Business Research's recent events and marketing campaigns. Being able to discuss their strategies and suggest improvements can set you apart as a candidate who is proactive and genuinely interested in the company.
We think you need these skills to ace Marketing Manager - Events - Maternity Cover - Commercial
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event marketing, particularly in B2B settings. Emphasise any previous management roles and specific achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for event marketing and your understanding of the company's values. Mention your experience with multi-channel marketing campaigns and how you can contribute to the team’s success.
Highlight Key Skills: In your application, focus on key skills such as email marketing, stakeholder management, and team leadership. Provide examples of how you've successfully used these skills in past roles to achieve results.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure your application is well-written and free of errors. Consider including a brief example of a successful project where your communication made a difference.
How to prepare for a job interview at Law Business Research Limited
✨Showcase Your Event Marketing Experience
Make sure to highlight your previous experience in event marketing, especially in a B2B context. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to handle the responsibilities of the role.
✨Demonstrate Leadership Skills
Since this role involves managing a team, it's crucial to convey your leadership style and how you've successfully developed team members in the past. Share examples of how you've motivated your team and addressed their training needs.
✨Prepare for Stakeholder Management Questions
Given the importance of collaboration with key stakeholders, be ready to discuss your interpersonal skills. Prepare examples of how you've effectively communicated and negotiated with various stakeholders to achieve desired outcomes.
✨Familiarise Yourself with Relevant Tools
As the role requires experience with email marketing tools like Pardot and Salesforce, ensure you are familiar with these platforms. If you have experience using similar tools, be ready to discuss how you've leveraged them to enhance campaign quality and lead generation.
