Marketing Assistant

Marketing Assistant

Department: Commercial

Employment Type: Full Time

Location: London

Reporting To: Denise Rossa

Description

Why LBR?

An amazing market position, enviable growth, collaboration and wonderful people are just some of the reasons to further your career with Law Business Research. Our culture is shaped by our core values that promote equality, agility, and respect in everything we do.

Law Business Research has been selected as a winner for the 2024 Inspiring Workplaces Awards. We’re proud of our inclusive and inspiring culture here at LBR and we remain committed to creating a positive workplace for all our employees.

We are happy to share that we have partnered with Business Disability Forum to help us on our journey to becoming a more inclusive employer and achieving Level 2 Disability Confident Accreditation.

We also take our place in this world very seriously and engage in a wide variety of charitable and community based initiatives. We work extensively with Swawou School in Sierra Leone, which we established to provide education for 120 girls, and on an ongoing basis we underwrite the school’s costs.

We are proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, gender identity/expression or reassignment, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability. This role is focused on supporting the marketing team in the execution of all marketing activities, while developing business and market knowledge.

You will be given the opportunity to develop key marketing skills through your involvement in campaigns, production of marketing collateral, and evaluating campaign success with more senior members of the team.

Key Responsibilities

• Email Marketing:
  • Accurate proofing of emails, including newsletters and targeted campaigns.
  • Build marketing emails from templates in Pardot.
  • Start to collaborate on copy with production.
  • Run segmentation rules and suppression lists.
• Social Media Marketing:
  • Create accurate content on Canva, using templates provided by the design team.
  • Post organic posts with correct tagging.
  • Be able to run paid social campaigns, sticking to your budget and monitoring leads sent to delegate sales team.
• Websites:
  • Build accurate websites using templates in Cvent.
  • Be able to effectively build Jira requests, making sure information is accurate and succinct.
  • Develop an understanding of basic design principles and work within all brand guidelines.
• Data requests:
  • Be able to autonomously create data requests for repeat events.
  • Collaborate with marketing lead to create data requests for new events.
• Product knowledge:
  • Develop a basic understanding of core audiences per brand.
  • Develop a basic understanding of ideal audience composition per brand.
  • Awareness of in the room targets.
  • Awareness of revenue targets.
  • Develop an understanding of our products, the legal market, and how our products serve our clients.
• Marketing plans:
  • Maintain marketing plans.
  • Be able to build marketing plans from the templates with assistance from Mentor/Manager.
• Event marketing:
  • Run campaigns with oversight and input from Mentor/Manager.
  • Be able to follow and update budgets, without overspending.
• Reporting:
  • Understand how to navigate Google Analytics and find basic statistics.
  • Pull basic reporting data from emails e.g. CTR, CTOR.
  • Collate and share feedback post-event.

Skills Knowledge and Expertise

• Working knowledge of all key Microsoft office programmes. Intermediate level knowledge of Excel and PowerPoint would be beneficial.
• Strong interpersonal skills and ability to build relationships internally.
• Strong written and verbal communication skills.
• Good time management skills.
• Adaptable and agile.
• Good attention to detail.

Benefits

• Start of employment:
  • Eye care
  • Employee Assistance Programme
  • A day off for your birthday
• After 3 months employment:
  • Pension (4% employer contribution and 4% employee contribution)
• After 4 months employment:
  • Life assurance
• After probation:
  • Cycle to work scheme
  • Season ticket loan
  • £350 annual wellbeing allowance to contribute to gym memberships or fitness classes
  • Puregym access
  • Perks at work platform access
• After 1 year service:
  • Private healthcare
• Additional Perks:
  • Company socials
  • Access to Employee Affinity Networks
  • Mentoring scheme
  • Volunteering Day
  • Mortgage Advice
  • Work from anywhere (2 weeks)
  • Generous parental leave

We are committed to making our organisation an inclusive, respectful & engaging place to work with a culture shaped by our core values that promote equality, collaboration & respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.

At Law Business Research, we believe in the power of growth and the importance of nurturing talent. We have learned that building the right team delivers extraordinary results.

Our fast-paced journey to becoming a global technology-driven information service provider has been built upon the values we hold close: rewarding excellence, providing meaningful work on our leading brands, and fostering an inclusive environment that is diverse, connected, and supportive.

By doing this, we have grown together and achieved global success. Join us and be a part of a journey where your contributions are valued, your impact is significant, and your growth is our priority.