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- Tasks: Lead the management of marketing technology and improve processes across the firm.
- Company: Join a dynamic city law firm focused on innovation and impact.
- Benefits: Enjoy hybrid working and the chance to shape your own role.
- Why this job: Make a real difference in a newly created position with growth potential.
- Qualifications: Five years' experience in digital marketing and CRM knowledge preferred.
- Other info: Collaborate with creative teams and support exciting marketing campaigns.
The predicted salary is between 43200 - 72000 £ per year.
A city law firm is looking for a Marketing Tech Manager to play a key role in the development, execution, analysis and reporting across all of their marketing technology and related activity. This is an exciting newly created opportunity that will allow you to carve out your own role and make a real impact across the firm.
Role highlights:
- Take a lead role on the strategic management of the firm's MarTech such as CRM system (InterAction) and email marketing (Vuture).
- Email marketing templates.
- Support others in the Brand & Digital Marketing team and be an expert to help improve processes using our marketing technologies and recommend best practice.
- Work closely with the Design team to ensure reporting, templates and marketing technology interfaces are on brand and effective.
- Data quality management and improvement, working with BD & Systems Analyst, and Marketing Technology Executive.
- Provide support to the Marketing Manager for campaigns and content.
About you:
- Minimum of five years' experience in digital marketing.
- CRM experience: knowledge of InterAction, and CRM and its role in business change desirable.
- Prior experience of working with content management systems, e-marketing tools and analytics programmes - desirable.
Marketing Technology Manager (London Area) employer: LAW Absolute
Contact Detail:
LAW Absolute Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology Manager (London Area)
✨Tip Number 1
Familiarise yourself with InterAction CRM and Vuture, as these are key tools for the role. Consider taking online courses or tutorials to deepen your understanding of these platforms, which will help you stand out during discussions.
✨Tip Number 2
Network with professionals in the legal marketing sector, especially those who have experience with MarTech. Attend industry events or join relevant online forums to gain insights and potentially get referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific metrics and outcomes during interviews to demonstrate your impact.
✨Tip Number 4
Research the law firm’s current marketing strategies and identify areas where you could add value. Prepare thoughtful suggestions on how to enhance their MarTech processes, which will show your proactive approach and genuine interest in the role.
We think you need these skills to ace Marketing Technology Manager (London Area)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to understand the key responsibilities and requirements. Highlight your experience in digital marketing, CRM systems, and any relevant tools like InterAction and Vuture.
Tailor Your CV: Customise your CV to reflect your experience in marketing technology. Emphasise your achievements in managing CRM systems and improving marketing processes, ensuring you align your skills with the firm's needs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing technology and your ability to make an impact. Mention specific examples of how you've successfully managed marketing technologies in previous roles.
Highlight Collaboration Skills: Since the role involves working closely with various teams, emphasise your teamwork and communication skills. Provide examples of how you've collaborated with design or marketing teams to achieve successful outcomes.
How to prepare for a job interview at LAW Absolute
✨Showcase Your CRM Expertise
Make sure to highlight your experience with CRM systems, particularly InterAction. Be prepared to discuss specific examples of how you've used CRM technology to drive marketing strategies and improve processes in previous roles.
✨Demonstrate Your Analytical Skills
Since the role involves analysis and reporting, be ready to talk about how you've used data to inform marketing decisions. Bring examples of campaigns where you measured success through analytics and how that influenced future strategies.
✨Collaborative Mindset
This position requires working closely with various teams, including Design and Brand & Digital Marketing. Prepare to discuss how you've successfully collaborated with cross-functional teams in the past and how you can bring that experience to this role.
✨Be Ready to Discuss Best Practices
As an expert in marketing technologies, you'll need to recommend best practices. Think about industry standards you've implemented before and be ready to share insights on how you can enhance the firm's marketing processes using technology.
