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- Tasks: Lead marketing campaigns and shape Lavish Alice's brand presence across digital platforms.
- Company: Lavish Alice is a chic fashion label focused on unforgettable moments and luxurious garments.
- Benefits: Enjoy flexible hours, 25 days annual leave, free gym access, and exclusive staff discounts.
- Why this job: Join a creative team that values fashion, culture, and impactful storytelling in marketing.
- Qualifications: 4+ years in fashion marketing with strong social media and influencer experience required.
- Other info: This role offers a chance to influence global brand impact and engage with pop culture.
The predicted salary is between 28800 - 42000 £ per year.
Step into the luxurious world of Lavish Alice, a refined ready-to-wear label where statement dressing takes centre stage. Crafted from luxurious fabrics with signature detail and British sensibility, our designs are made for unforgettable moments, timeless, elegant, and designed for a lifetime.
About Lavish Alice
Lavish Alice is a refined ready-to-wear label where statement dressing takes centre stage. Big occasions are at the heart of everything we do; bridal showers, wedding guest dressing, Ladies Day, we’re here for those unforgettable moments. From initial sketch to final stitch, our pieces are crafted with couture inspired techniques, expert tailoring, and luxurious, artisanal fabrics. Designed to last a lifetime, our garments are heirloom-worthy investments in quiet luxury.
Role Summary
We’re looking for a dynamic, strategic, and hands on Marketing Manager to support the amplification of Lavish Alice’s brand presence across the digital landscape -blending aspirational storytelling with social, PR, and performance marketing to drive global visibility.
This role is perfect for someone who lives and breathes fashion, is plugged into the pulse of pop culture, and knows how to spark meaningful digital conversations that translate into real-world brand engagement. You’ll play a pivotal role in shaping and executing full-funnel marketing strategies, from social and influencer marketing to campaign launches, content planning, and brand partnerships. Reporting into senior leadership, you’ll directly influence Lavish Alice’s growth and global brand impact.
Key Responsibilities
Marketing Strategy & Campaigns
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Plan and execute integrated marketing campaigns aligned with key product launches, trading goals, and seasonal moments
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Manage campaign calendars, ensuring cohesive messaging across social, email, paid, influencer, PR, and onsite channels
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Collaborate cross-functionally with design, creative, and digital teams to align marketing with commercial priorities
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Track performance and customer behaviour, adapting strategies in real time to drive traffic and conversion
Social Media & Content
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Own and execute the social media strategy across Instagram, TikTok, Facebook, Pinterest, and emerging platforms
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Develop compelling content ideas that reflect our brand DNA and tap into cultural trends
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Collaborate with the creative team to produce on-brand assets that engage and convert
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Lead community management and ensure a consistent, engaging brand voice
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Monitor platform trends, algorithm changes, and competitor activity
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Manage and support in-house and external content shoots
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Analyse performance and deliver weekly reports with actionable insights
Influencer Marketing & PR
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Own the influencer relationship lifecycle from outreach to gifting and reporting
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Build and maintain relationships with influencers, stylists, and media contacts aligned with our brand values
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Manage product seeding and PR gifting campaigns, ensuring timely and impactful execution around key brand moments
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Coordinate influencer and PR events, ensuring strategic guest lists and maximum coverage
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Support press and celebrity stylist outreach for red carpet and TV opportunities
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Assist with crafting press releases and brand-aligned copy for product launches and campaigns
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Track influencer performance across engagement, conversion, and ROI metrics
Copywriting & Digital Support
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Write elevated, on-brand copy for captions, blog posts, product descriptions, and email content
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Ensure all content reflects Lavish Alice’s sophisticated, confident tone of voice
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Optimise content for SEO to improve organic visibility and reach
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Collaborate with the CRM team on targeted, high-performing email campaigns
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Work with performance marketing teams to align organic and paid strategies
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Support SEO and digital marketing alignment across all touchpoints
Reporting & Insights
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Use performance insights across campaigns, influencers, and channels to inform data-led decisions
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Monitor campaign KPIs such as traffic, engagement, conversions, and ROI to assess effectiveness
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Produce weekly and monthly reports for senior leadership with clear, actionable recommendations
Who You Are
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4+ years\’ experience in a fashion marketing role.
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Background in e-commerce or DTC, ideally with Shopify experience
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Ability to set, monitor, and achieve clear KPIs that align marketing efforts with business objectives
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Deep understanding of fashion, social media trends, and influencer culture
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Experience managing campaigns end-to-end from ideation to execution and performance tracking
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Highly creative with a strong eye for aesthetics and detail
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Excellent copywriting and storytelling skills with a confident, refined tone
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Commercially minded with a strong understanding of ROI, working to clear KPIs to drive marketing decisions that balance creativity with measurable business impact
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Strong communicator, collaborating cross-functionally across design, creative, merch & e-comm
What\’s on offer?
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Bi-annual bonus scheme
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Extra day off for your birthday
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25 days of annual leave (plus bank holidays)
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Flexible working hours around core hours of 10-4
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40% staff discount across Club L London and Lavish Alice products
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Enhanced pension contribution
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Sick pay
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Enhanced maternity policy
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Healthcare Cashplan
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Free onsite gym
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Free snacks, drinks & treats
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Social events
Marketing Manager employer: Lavish Alice
Contact Detail:
Lavish Alice Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Lavish Alice's brand identity and values. Understanding their aesthetic and target audience will help you tailor your approach during interviews and discussions, showcasing how your vision aligns with theirs.
✨Tip Number 2
Stay updated on the latest fashion trends and digital marketing strategies. Being able to discuss current trends in fashion and how they can be leveraged for marketing will demonstrate your passion and expertise in the field.
✨Tip Number 3
Network with professionals in the fashion marketing industry. Attend events, webinars, or workshops where you can meet people who work at Lavish Alice or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and outcomes that highlight your ability to drive engagement and conversions, as this will resonate well with the role's focus on performance marketing.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Understand the Brand: Before applying, immerse yourself in Lavish Alice's brand identity. Familiarise yourself with their collections, values, and target audience. This will help you tailor your application to reflect their aesthetic and mission.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in fashion marketing, particularly any roles involving e-commerce or DTC strategies. Be specific about your achievements and how they align with the responsibilities outlined in the job description.
Showcase Your Creativity: As a Marketing Manager, creativity is key. Include examples of successful campaigns you've managed, focusing on your role in ideation, execution, and performance tracking. Use metrics to demonstrate your impact on brand visibility and engagement.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the role but also convey your understanding of current fashion trends and digital marketing strategies. Make sure to articulate how your skills can contribute to Lavish Alice's growth and brand presence.
How to prepare for a job interview at Lavish Alice
✨Know the Brand Inside Out
Before your interview, immerse yourself in Lavish Alice's brand identity. Understand their aesthetic, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the measurable outcomes. This will showcase your ability to drive results and align with Lavish Alice's goals.
✨Be Ready to Discuss Trends
Stay updated on current fashion trends, social media dynamics, and influencer culture. Be prepared to share your insights on how these elements can be leveraged to enhance Lavish Alice's marketing strategies and engage their audience.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, be ready to provide examples of how you've successfully collaborated across departments. Emphasise your communication skills and ability to align marketing efforts with broader business objectives.
