Digital Marketing Executive in Basingstoke

Lavazza Professional is the Business-to-business (B2B) arm of Lavazza Group; as a brand we have grown over the last 120 years from a small Italian artisanal company to an industrial giant. Throughout our growth, we have remained family owned, and our passion for quality coffee is coupled with a spirit of entrepreneurship, defined by innovation and a sense of responsibility. At Lavazza Professional, our goal is to fuel workplace productivity and wellness, we bring high performance vending technologies to offices and factory floors in over 10,000 businesses across the UK.

We have an exciting new opportunity for a Digital Marketing Executive (Growth) to join our marketing team, with a primary focus on growth and retention of existing B2B customers. This newly created role joins us at an exciting point in our alignment with the wider Lavazza Group portfolio, and will have a direct impact on outbound lead generation, website evolution, and implement the next phase of our digital marketing transformation. Reporting to the Marketing Director, the Digital Marketing Executive (Growth) will support our focus on data driven campaigns.

This role will work in collaboration with all Commercial functions, inclusive of IT and Customer Services, ensuring access to the latest products and offers and increasing customer value. The successful candidate will have sound knowledge of digital B2B marketing techniques, be naturally inquisitive, and help us to identify the strengths and weaknesses of both Lavazza Professional and its competitors. This role comes with massive opportunity to help us challenge the status‑quo, and have a real impact both commercially and for our customers.

The Digital Marketing Executive will be responsible for:

• Managing paid inbound and outbound digital channels including Google, Microsoft, LinkedIn, whilst also identifying and testing the viability of new channels and implement activity for them accordingly.
• Channel management - end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, optimising campaigns, measuring performance, and deriving insights to inform future campaigns.
• Developing and testing new hypotheses, meeting goals, and driving sustainable growth.
• Developing the new outbound business proposition in line with business objectives and activate across channels.
• Supporting events to achieve acquisition objectives.
• Implementing new digital methods to deliver best‑in‑class sales materials for both F2F and virtual sales scenarios.
• Capitalising on PR activity to create new business opportunities.
• Present plans and results to the leadership team.
• Ensure new innovations are launched successfully with new business volumes attached to their delivery.
• Maintaining an acquisition activity plan.

The successful candidate will have:

• ESSENTIAL: B2B Marketing experience.
• Knowledge of inbound and outbound marketing techniques.
• Knowledge of Google Analytics/PPC/SEO and Salesforce.
• Experience using inbound and outbound marketing platforms, i.e. Dotmailer, Pardot, Hubspot, Drift etc.
• Strong business acumen.
• Experience in lead generation.
• Marketing qualification and 3yrs commercial experience.
• Strong stakeholder management.
• Focus and drive for results.
• Eye for detail and insight.

In exchange, we will offer:

• Competitive Salary plus company bonus - profit and performance related.
• 25 days holiday plus eight statutory bank holidays.
• Company Pension Scheme.
• Private Health Care.
• Life Assurance.
• Employee Events.
• Plus, a range of health and wellbeing benefits.

All applicants will be required to work on site in the office for the first 6 months. Background checks will need to be completed which will also include a DBS check. Only applicants based in the UK will be considered due to the recruitment process.