National Account Manager in Aldershot

An exciting opportunity has arisen to join our National Accounts team. You will be located within 2-3 hours drive of Basingstoke North Hampshire, this is our head office and regular meetings and client visits will be held here.

Do you have bean to cup knowledge? Have you worked within the vending world? Knowledge of this sector is essential.

We are seeking a highly motivated and strategic National Account Manager to lead our key client relationships and drive business growth across national markets. This role offers an exciting opportunity to manage large accounts, develop tailored solutions, and contribute to the organisation’s overall success. The ideal candidate will possess strong B2B sales experience, excellent analysis skills, and proven leadership capabilities. A thorough understanding of Salesforce and exceptional communication skills are essential to excel in this position.

The role of the National Account Manager (NAM) is to support delivery of the NA channel targets for drinks, machines & NSV through new business extensions, customer retention, and optimisation of growth opportunities within existing accounts. Critical to the success of this role will be the ability to be customer centric, build stakeholder networks to develop strong customer relationships and to ensure a Best In Class Customer Experience. Strong commercial acumen will be required to work with customers to develop long term commercial partnerships which deliver value to customers and Lavazza.

The NAM will display role model sales, negotiation and customer service skills at the highest level and play a key role in developing and delivering the national account strategy and marketing plan. Showcasing and demonstrating the Lavazza values (Authenticity, Passion for Excellence, Responsibility & Inventiveness) with internal stakeholders and customers.

• 60% Retention of existing accounts
• Work with customers to create partnerships that drive long term mutual relationships.
• Building partnerships which deliver LPRO commercial objectives while adding value for customers.
• Deliver excellent customer service, professionally resolving any customer issues and working towards a Best In Class Experience for the customer.

The NAM will be expected to:

• Have clear understanding of accounts at risk.
• Actively manage risks by developing an account retention plan.
• Timely approach to repeat business deals.
• Collaborate and share best practice account management processes and customer experiences with the team.

• 20% New Business extensions
• Delivery of machine & NSV extension targets.
• Strong relationship building skills to build expansive networks/contact strategy to maximise opportunities within account portfolio.
• Collaborate with Food Service team to drive additional opportunities with key caterers/FM providers.
• Strategic insight to build on new market opportunities that expand the reach of LPRO propositions.

• 20% Existing account growth and development
• Demonstrate total knowledge of accounts, able to identify growth opportunities within existing accounts.
• Work with trade marketing to create ways of driving customer revenue/engagement.
• Strong commercial and financial skills & acumen.
• Demonstrate effective, strategic account management skills that maximise extension opportunities and improve financial shape.
• Hold regular reviews with strategic clients/customers to review account data to determine:
• Account performance v target.
• Success of agreed project plan.

Skills essential to succeed:

• Proven National Account experience with ability to build rapport and effective relationships at all levels with external and internal customers.
• Customer focused, with a command of the use of diplomacy and tact.
• Ability to work alone as well as in a team to achieve common and personal goals and targets.
• A proven ability to make good decisions to drive account growth and profitability.
• Can demonstrate an ability to be able to negotiate skilfully in tough situations with both external and internal customers in order to achieve against business goals and targets.
• Can provide account and results information to both external and internal customers that is timely, of high quality and appropriate detail.
• Robust numerical analysis skills.
• You must also understand our business and have a clear understanding of the complexities of the vending world.

All candidates need to be located within the UK due to the recruitment process; we cannot offer sponsorship for this role. The successful candidate will have to satisfy a DBS check. This role is integral to our growth strategy, offering the opportunity for professional development within a dynamic organisation committed to excellence.

Benefits Include:

• Company Pension
• Life Assurance
• Company events and discounts plus many more.