Field Marketing Manager in London

Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions.

Position Overview

As the International Marketing Manager, you will be Laurel's first dedicated marketing hire in EMEA—a hybrid role spanning demand generation, events, and community building for our rapidly growing European go-to-market team. Based in or near London, you'll serve as boots on the ground, partnering with our EMEA account executives to build pipeline, run high-impact events, and launch localized digital programs across the region.

This role blends the strategic and analytical rigor of demand generation with the relationship-building and experiential craft of community marketing. You'll report directly to our VP of Growth Marketing in the US and collaborate closely with EMEA sales leadership, bringing local cultural fluency and market knowledge that ensures everything we do in Europe resonates authentically.

Key Responsibilities

• Events Strategy & Execution (35%)
  • Own the EMEA events strategy across Laurel-hosted experiences and third-party conferences and trade shows in the professional services industry.
  • Design and execute high-impact, time-respectful experiences—every minute must deliver value for attendees, reflecting Laurel's brand and mission.
  • Build and manage pre/during/post event playbooks localized for European markets.
  • Partner with EMEA account executives to drive attendance, reduce no-shows, and ensure thoughtful follow-up that converts event engagement into pipeline.
  • Track event performance rigorously.
  • Scale the events program across EMEA as Laurel expands beyond the UK.
• Demand Generation & Digital Programs (35%)
  • Develop and execute localized demand generation campaigns across digital channels.
  • Drive account-based marketing (ABM) strategy for high-value EMEA enterprise accounts.
  • Build and optimize nurture sequences tailored to European buyer journeys.
  • Test and scale sponsorships, newsletter placements, and partnerships with European professional associations.
  • Identify and experiment with new channels and tactics specific to EMEA professional services markets.
  • Manage EMEA demand generation budget with rigorous ROI tracking.
• Cross-Functional Collaboration (20%)
  • Serve as the primary marketing partner for the EMEA go-to-market team.
  • Collaborate with the US-based Demand Gen Manager and Head of Community.
  • Partner with Product Marketing to localize campaign messaging.
  • Work with RevOps to manage EMEA lead flow processes.
  • Provide feedback from the European market back to the broader marketing team.
• Community Building & Brand (10%)
  • Begin laying the foundation for Laurel's EMEA community.
  • Turn events into content.
  • Support integrated campaigns including executive gifting and targeted outreach sequences.

Qualifications

Required Experience

• 4–6 years of experience in B2B marketing with a blend of demand generation, events, and/or field marketing.
• Proven track record of planning and executing successful events.
• Hands-on experience with digital demand generation channels and marketing automation platforms.
• Strong analytical and data interpretation skills.
• Experience building or refining event playbooks.
• Deep familiarity with European business norms.
• Comfort with ambiguity and a builder's mindset.

Strategic & Technical Skills

• Experience with account-based marketing (ABM) strategy.
• Proficiency in marketing analytics tools.
• Strong project management skills.
• Excellent communication and collaboration skills.
• A genuine appetite for AI tools and workflow automation.

Nice-to-Haves

• Experience marketing to law firms, accounting firms, or management consultancies in Europe.
• Background in building community programs.
• Fluency in an additional European language alongside English.
• Experience managing agencies or outsourced logistics teams.
• Familiarity with professional services billing, time tracking, or productivity workflows.
• Comfort with AI tools for scaling marketing output.

Who You Are

You are deeply curious about the customer and the product. You're numbers-oriented and hungry to automate the repetitive tasks. You're energized by building in ambiguity and thrive when the playbook hasn't been written yet.

Why join Laurel:

• Significant funding from renowned venture capitalists.
• A smart, fun, collaborative, and inclusive team.
• Great employee benefits, including equity and 401K.
• Bi-annual, in-person company off-sites.
• An opportunity to perform at your best while growing.

We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer.