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For Companies At a Glance
- Tasks: Lead international marketing efforts, driving demand generation and executing impactful events.
- Company: Join Laurel, a pioneering AI Time platform transforming productivity for professional services.
- Benefits: Enjoy competitive salary, equity options, and unique team-building experiences.
- Other info: Collaborative culture that values diverse perspectives and encourages innovative thinking.
- Why this job: Shape the future of marketing in a fast-growing tech company with a mission to return time.
- Qualifications: 4-6 years in B2B marketing, event planning, and digital campaigns; familiarity with European markets.
The predicted salary is between 60000 - 80000 £ per year.
Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions.
Position Overview
As the International Marketing Manager, you will be Laurel's first dedicated marketing hire in EMEA—a hybrid role spanning demand generation, events, and community building for our rapidly growing European go-to-market team. Based in or near London, you'll serve as boots on the ground, partnering with our EMEA account executives to build pipeline, run high-impact events, and launch localized digital programs across the region. This role blends the strategic and analytical rigor of demand generation with the relationship-building and experiential craft of community marketing.
Key Responsibilities
- Events Strategy & Execution (35%)
- Own the EMEA events strategy across Laurel-hosted experiences and third-party conferences and trade shows in the professional services industry.
- Design and execute high-impact, time-respectful experiences.
- Build and manage pre/during/post event playbooks localized for European markets.
- Partner with EMEA account executives to drive attendance and ensure thoughtful follow-up.
- Track event performance rigorously.
- Scale the events program across EMEA as Laurel expands beyond the UK.
- Demand Generation & Digital Programs (35%)
- Develop and execute localized demand generation campaigns across digital channels.
- Drive account-based marketing (ABM) strategy for high-value EMEA enterprise accounts.
- Build and optimize nurture sequences tailored to European buyer journeys.
- Test and scale sponsorships, newsletter placements, and partnerships.
- Manage EMEA demand generation budget with rigorous ROI tracking.
- Cross-Functional Collaboration (20%)
- Serve as the primary marketing partner for the EMEA go-to-market team.
- Collaborate with the US-based Demand Gen Manager and Head of Community.
- Partner with Product Marketing to localize campaign messaging.
- Work with RevOps to manage EMEA lead flow processes.
- Provide feedback from the European market back to the broader marketing team.
- Community Building & Brand (10%)
- Begin laying the foundation for Laurel's EMEA community.
- Turn events into content.
- Support integrated campaigns for the EMEA market.
Qualifications Required Experience
- 4–6 years of experience in B2B marketing with a blend of demand generation, events, and/or field marketing.
- Proven track record of planning and executing successful events.
- Hands-on experience with digital demand generation channels and marketing automation platforms.
- Strong analytical and data interpretation skills.
- Experience building or refining event playbooks.
- Deep familiarity with European business norms.
- Comfort with ambiguity and a builder's mindset.
Strategic & Technical Skills
- Experience with account-based marketing (ABM) strategy.
- Proficiency in marketing analytics tools.
- Strong project management skills.
- Excellent communication and collaboration skills.
- A genuine appetite for AI tools and workflow automation.
Nice-to-Haves
- Experience marketing to law firms, accounting firms, or management consultancies in Europe.
- Background in building community programs.
- Fluency in an additional European language alongside English.
- Experience managing agencies or outsourced logistics teams.
- Familiarity with professional services billing, time tracking, or productivity workflows.
- Comfort with AI tools for scaling marketing output.
Who You Are
You are deeply curious about the customer and the product. You're numbers-oriented and hungry to automate the repetitive tasks. You're energized by building in ambiguity and thrive when the playbook hasn't been written yet.
Why join Laurel:
To date, we've secured significant funding from renowned venture capitalists. A smart, fun, collaborative, and inclusive team. Great employee benefits, including equity and 401K. An opportunity to perform at your best while growing and making a meaningful impact.
We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer.
International Marketing Manager employer: Laurel
Contact Detail:
Laurel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the role! When you get the chance to chat with hiring managers or recruiters, make sure to express why you're excited about the position and how you can contribute to their mission. Authentic enthusiasm can set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and services, especially how they relate to time management and AI. Tailor your responses to show how your skills align with their goals—this will impress them!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Use this opportunity to reiterate your interest in the role and mention something specific from your conversation that resonated with you.
We think you need these skills to ace International Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for transforming how people work shine through. We want to see that you’re genuinely excited about the role and our mission at Laurel!
Tailor Your Experience: Make sure to highlight your relevant experience in B2B marketing, especially in demand generation and events. We love seeing how your background aligns with what we do, so don’t hold back on those details!
Be Data-Driven: Since we’re all about making data-driven decisions, share examples of how you've used analytics to inform your marketing strategies. Show us how you’ve tracked performance and made adjustments based on the numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Laurel
✨Know Your Audience
Before the interview, research Laurel and its mission to return time to professionals. Understand their AI Time platform and how it impacts professional services firms. This knowledge will help you tailor your responses and demonstrate your genuine interest in the company.
✨Showcase Your Event Experience
Prepare specific examples of successful events you've planned or executed in the past. Highlight how these events contributed to pipeline growth and how you managed logistics. Be ready to discuss your approach to creating high-impact, time-respectful experiences that align with Laurel's brand.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come prepared with data-driven insights from your previous marketing campaigns. Discuss how you've used performance metrics to inform decisions and optimise strategies, especially in demand generation and digital marketing.
✨Embrace Ambiguity
Laurel is looking for someone who thrives in uncertain environments. Share examples of how you've successfully navigated ambiguity in your previous roles. Emphasise your builder's mindset and willingness to experiment, as this aligns perfectly with the company's innovative culture.