At a Glance
- Tasks: Lead marketing initiatives across Europe, driving demand and executing impactful events.
- Company: Join a pioneering AI company transforming how professionals manage their time.
- Benefits: Competitive salary, equity options, and unique team-building experiences.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Shape the future of marketing in a fast-growing tech company with a meaningful mission.
- Qualifications: 4-6 years in B2B marketing, event planning, and digital campaigns.
The predicted salary is between 50000 - 65000 £ per year.
Laurel is on a mission to return time. As the leading AI Time platform for professional services firms, we’re transforming how organizations capture, analyze, and optimize their most valuable resource: time. Our proprietary machine learning technology automates work time capture and connects time data to business outcomes, enabling firms to increase profitability, improve client delivery, and make data-driven strategic decisions.
Position Overview
As the International Marketing Manager, you will be Laurel's first dedicated marketing hire in EMEA—a hybrid role spanning demand generation, events, and community building for our rapidly growing European go-to-market team. Based in or near London, you'll serve as boots on the ground, partnering with our EMEA account executives to build pipeline, run high-impact events, and launch localized digital programs across the region. This role blends the strategic and analytical rigor of demand generation with the relationship-building and experiential craft of community marketing.
Key Responsibilities
- Events Strategy & Execution (35%)
- Own the EMEA events strategy across Laurel-hosted experiences and third-party conferences and trade shows in the professional services industry.
- Design and execute high-impact, time-respectful experiences—every minute must deliver value for attendees, reflecting Laurel's brand and mission.
- Build and manage pre/during/post event playbooks localized for European markets.
- Partner with EMEA account executives to drive attendance, reduce no-shows, and ensure thoughtful follow-up that converts event engagement into pipeline.
- Track event performance rigorously: pipeline contribution, deal acceleration, cost per attendee, and influenced ARR.
- Scale the events program across EMEA as Laurel expands beyond the UK.
- Demand Generation & Digital Programs (35%)
- Develop and execute localized demand generation campaigns across digital channels.
- Drive account-based marketing (ABM) strategy for high-value EMEA enterprise accounts.
- Build and optimize nurture sequences tailored to European buyer journeys.
- Test and scale sponsorships, newsletter placements, and partnerships with European professional associations and communities.
- Manage EMEA demand generation budget with rigorous ROI tracking and data-driven allocation decisions.
- Cross-Functional Collaboration (20%)
- Serve as the primary marketing partner for the EMEA go-to-market team.
- Collaborate with the US-based Demand Gen Manager and Head of Community.
- Partner with Product Marketing to localize campaign messaging.
- Work with RevOps to manage EMEA lead flow processes, attribution, and reporting.
- Community Building & Brand (10%)
- Begin laying the foundation for Laurel's EMEA community.
- Turn events into content: capture insights from executive dinners and roundtables.
- Support integrated campaigns including executive gifting and targeted outreach sequences.
Qualifications
- 4–6 years of experience in B2B marketing with a blend of demand generation, events, and/or field marketing.
- Proven track record of planning and executing successful events.
- Hands-on experience with digital demand generation channels and marketing automation platforms.
- Strong analytical and data interpretation skills.
- Experience building or refining event playbooks.
- Deep familiarity with European business norms and decision-making processes.
- Comfort with ambiguity and a builder's mindset.
Why join Laurel:
- A smart, fun, collaborative, and inclusive team.
- Great employee benefits, including equity and 401K.
- Bi-annual, in-person company off-sites.
- An opportunity to perform at your best while growing and making a meaningful impact.
We encourage diverse perspectives and rigorous thinkers who aren't afraid to challenge the status quo. Laurel is an equal opportunity employer.
Field Marketing Manager employer: Laurel
Laurel is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration among top talent in AI and marketing. With a strong focus on employee growth, we provide opportunities for meaningful impact through ambitious projects and a supportive environment that values diverse perspectives. Located in or near London, our team enjoys great benefits, including equity, 401K, and unique bi-annual off-sites, all while contributing to a mission that transforms how professionals manage their time.
StudySmarter Expert Advice🤫
We think this is how you could land Field Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Laurel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Laurel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Laurel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Laurel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Field Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Laurel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Laurel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Laurel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Laurel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Laurel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Laurel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
