At a Glance
- Tasks: Lead and innovate Laundryheap's lifecycle messaging programme to boost customer retention.
- Company: Join an award-winning startup transforming the laundry industry globally.
- Benefits: Enjoy a hybrid work environment, competitive salary, and growth opportunities.
- Other info: Work in a dynamic environment with a focus on data-driven decision making.
- Why this job: Shape customer loyalty strategies and make a real impact in a fast-growing team.
- Qualifications: 5+ years in B2C lifecycle marketing with hands-on CRM experience.
The predicted salary is between 60000 - 80000 £ per year.
Laundryheap is an award-winning, industry-leading startup transforming the laundry and dry cleaning industry. With services across 14+ global markets and expanding rapidly across Europe, Asia, and North America, we pride ourselves on delivering clean clothes within 24 hours, making us one of the fastest services in the business.
You’ll lead Laundryheap’s lifecycle messaging programme - owning the strategy that turns first‑time customers into regulars, and regulars into subscribers. This isn’t a campaign execution role. It’s a leadership role with a hands‑on edge, sitting at the intersection of CRM, product and data. You’ll build the programme from the ground up - the strategy, the architecture, the channel mix, the testing rhythm - and you’ll manage a direct report to help deliver it. You’ll be accountable for repeat order rates and customer LTV across every cohort stage, and for setting the standard your team executes against. You’ll directly manage a Customer Lifecycle Manager, who owns day‑to‑day sequence execution and optimisation across email, push, SMS and WhatsApp.
What You’ll Own
- The full retention loop: Post‑order habit sequences (1st → 2nd → 3rd+ orders)
- Win‑back and lapsed customer flows
- Subscription upsell tracks
- Behavioural nudges and lifecycle triggers
- Suppression logic and CRM segmentation architecture
- Channel mix across email, push notifications, SMS and WhatsApp – knowing when to use each and how they work together
The metrics that matter:
- Repeat order rate: 1st → 2nd, 2nd → 3rd, 3rd → 4th+
- LTV and Time to reorder by cohort
- Lapsed customer recovery rate
- Unsubscribe and spam rates (as guardrails)
Who You Are
Must‑haves:
- 5+ years in B2C lifecycle, retention or CRM marketing – ideally in a consumer app or marketplace
- Hands‑on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar)
- Proven experience running CRM experiments – A/B tests on sequences, timing, copy, and segmentation – and translating results into programme decisions
- Experience running lifecycle programmes across more than one channel – email and push plus at least one of SMS or WhatsApp
- Comfortable writing your own briefs and copy
- Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis
- Understands suppression logic, exit conditions, and sequence architecture – not just campaign sends
What You Won’t Be Doing
- Waiting for a brief. This role writes them
- Being handed a finished strategy – you’ll shape it, pressure‑test it, and own what gets built
- Managing a large team – you’ll have one direct report and a lean setup. The upside is full ownership, fast decisions, and a direct line to results that matter
Work Schedule
9:00 AM to 6:00 PM GMT 5 days a week (Mon‑Fri) Hybrid Role
If you’re a lifecycle marketing leader who thrives on owning retention strategy end‑to‑end, building high‑impact CRM programmes from scratch, and using data and experimentation to drive repeat customer behaviour across multiple channels, this is your opportunity to shape and scale customer loyalty within a fast‑growing, global team at Laundryheap.
Senior CRM & Lifecycle Marketing Manager employer: Laundryheap
At Laundryheap, we are not just transforming the laundry and dry cleaning industry; we are also committed to fostering a vibrant work culture that prioritises innovation and employee growth. As a Senior CRM & Lifecycle Marketing Manager, you will have the unique opportunity to lead impactful strategies in a fast-paced startup environment, with access to hybrid working arrangements and a supportive team that values your contributions. Join us to shape customer loyalty on a global scale while enjoying the benefits of a dynamic workplace that encourages creativity and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM & Lifecycle Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM and lifecycle marketing successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to lifecycle marketing. Be ready to discuss your strategies and how you've used data to drive results. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior CRM & Lifecycle Marketing Manager
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let your enthusiasm for CRM and lifecycle marketing shine through. We want to see how you can turn first-time customers into loyal subscribers, so share your experiences and successes in this area!
Be Specific About Your Experience:Make sure to highlight your hands-on experience with automated sequences and CRM tools like Customer.io or Klaviyo. We love details, so mention specific campaigns you've run and the results you achieved – numbers speak volumes!
Demonstrate Your Leadership Skills:This role is all about leadership, so don’t shy away from showcasing your ability to shape strategies and manage teams. Talk about how you've led projects or mentored others in the past – we’re looking for someone who can take charge!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Laundryheap
✨Know Your Metrics
Before the interview, brush up on key metrics like repeat order rates and customer LTV. Be ready to discuss how you've influenced these in past roles. This shows you understand the importance of data in lifecycle marketing.
✨Showcase Your Hands-On Experience
Prepare examples of your hands-on experience with CRM tools like Customer.io or Klaviyo. Talk about specific automated sequences you've built and the results they achieved. This will demonstrate your capability to lead and execute.
✨Be Ready to Discuss Strategy
Think about how you would approach building a lifecycle messaging programme from scratch. Be prepared to share your thoughts on channel mix and testing rhythms. This will highlight your strategic thinking and leadership skills.
✨Demonstrate Your Copywriting Skills
Since you'll be writing briefs and copy, bring examples of your previous work. Discuss how your writing has impacted customer engagement. This will show that you can effectively communicate and connect with customers.
