At a Glance
- Tasks: Lead lifecycle marketing strategies across email, push, SMS, and WhatsApp.
- Company: Join Laundryheap, a forward-thinking company focused on customer retention.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and experimentation.
- Why this job: Shape innovative marketing strategies and make a real impact on customer loyalty.
- Qualifications: Experience in lifecycle marketing and strong analytical skills.
The predicted salary is between 50000 - 70000 £ per year.
Laundryheap is seeking a lifecycle marketing leader to own the retention strategy across email, push, SMS and WhatsApp. You’ll shape the programme from strategy through architecture, channel mix, and testing rhythms, and manage a direct report to deliver results.
You’ll oversee lifecycle initiatives across post-order sequences, win-back flows, and upsell tracks, balancing experimentation with customer insights to drive repeat orders and long-term LTV.
Lifecycle Marketing Architect: CRM & Growth Leader in London employer: Laundryheap
At Laundryheap, we pride ourselves on being an innovative and dynamic startup that values our employees' contributions and fosters a collaborative work culture. With opportunities for professional growth and development, our remote Account Manager role offers the chance to be part of a fast-paced team that is reshaping the laundry and dry cleaning industry. Join us in our mission to deliver exceptional service while enjoying the flexibility of remote work and the excitement of being part of a rapidly expanding company.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Marketing Architect: CRM & Growth Leader in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Laundryheap and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Laundryheap are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Laundryheap on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Laundryheap. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Marketing Architect: CRM & Growth Leader in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Laundryheap. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Laundryheap:Show us that you’ve done your homework! In your application, briefly mention what you admire about Laundryheap’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Laundryheap
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Laundryheap will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Laundryheap, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
