At a Glance
- Tasks: Lead and build innovative CRM strategies to boost customer loyalty and retention.
- Company: Join Laundryheap, a fast-growing startup revolutionising the laundry industry globally.
- Benefits: Enjoy a hybrid work environment, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on data-driven decision making.
- Why this job: Shape customer loyalty strategies and make a real impact in a dynamic team.
- Qualifications: 5+ years in CRM marketing with hands-on experience in automated sequences.
The predicted salary is between 50000 - 60000 £ per year.
Laundryheap is an award-winning, industry-leading startup transforming the laundry and dry cleaning industry. With services across 14+ global markets and expanding rapidly across Europe, Asia, and North America, we pride ourselves on delivering clean clothes within 24 hours, making us one of the fastest services in the business.
As CRM & Lifecycle Marketing Manager, you will lead Laundryheap's lifecycle messaging programme, owning the strategy that turns first-time customers into regulars, and regulars into subscribers. This is a leadership role with a hands-on edge, sitting at the intersection of CRM, product and data. You'll build the programme from the ground up – the strategy, the architecture, the channel mix, the testing rhythm – and you'll manage a direct report to help deliver it. You'll be accountable for repeat order rates and customer LTV across every cohort stage, and for setting the standard your team executes against. You'll directly manage a Customer Lifecycle Executive, who owns day-to-day sequence execution and optimisation across email, push, SMS and WhatsApp.
What You'll Own:
- Post-order habit sequences (1st → 2nd → 3rd+ orders)
- Win-back and lapsed customer flows
- Subscription upsell tracks
- Behavioural nudges and lifecycle triggers
- Suppression logic and CRM segmentation architecture
- Channel mix across email, push notifications, SMS and WhatsApp – knowing when to use each and how they work together
The Metrics That Matter:
- Repeat order rate: 1st → 2nd, 2nd → 3rd, 3rd → 4th+
- LTV and Time to Reorder by cohort
- Lapsed customer recovery rate
- Unsubscribe and spam rates (as guardrails)
Must-Haves:
- 5+ years in B2C lifecycle, retention or CRM marketing, ideally in a consumer app or marketplace
- Hands-on experience building automated sequences in a behavioural CRM (Customer.io, Braze, Klaviyo or similar)
- Proven experience running CRM experiments: A/B tests on sequences, timing, copy and segmentation, and translating results into programme decisions
- Experience running lifecycle programmes across more than one channel, email and push plus at least one of SMS or WhatsApp
- Comfortable writing your own briefs and copy
- Can read cohort data in a spreadsheet or BI tool and turn it into a testing hypothesis
- Understands suppression logic, exit conditions and sequence architecture; not just campaign sends
What You Won't Be Doing:
- Waiting for a brief. This role writes them
- Being handed a finished strategy – you'll shape it, pressure-test it and own what gets built
- Managing a large team; you'll have one direct report and a lean setup. The upside is full ownership, fast decisions and a direct line to results that matter
Work Schedule:
9:00am – 6:00pm, Monday to Friday
Hybrid role
If you're a lifecycle marketing leader who thrives on owning retention strategy end-to-end, building high-impact CRM programmes from scratch, and using data and experimentation to drive repeat customer behaviour across multiple channels, this is your opportunity to shape and scale customer loyalty within a fast-growing global team at Laundryheap.
CRM & Lifecycle Marketing Manager in London employer: Laundryheap
At Laundryheap, we are not just transforming the laundry and dry cleaning industry; we are also committed to fostering a vibrant work culture that prioritises innovation and employee growth. As a CRM & Lifecycle Marketing Manager, you will enjoy the unique advantage of shaping our customer retention strategy in a fast-paced startup environment, with opportunities for professional development and a supportive team dynamic. Our hybrid work model and focus on results ensure that you can thrive both personally and professionally while making a significant impact across our global markets.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Lifecycle Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Laundryheap and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Laundryheap are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Laundryheap on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Laundryheap. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM & Lifecycle Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Laundryheap. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Laundryheap:Show us that you’ve done your homework! In your application, briefly mention what you admire about Laundryheap’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Laundryheap
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Laundryheap will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Laundryheap, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
