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For Companies At a Glance
- Tasks: Drive customer acquisition and retention through innovative growth strategies.
- Company: Laundryheap is a global leader in on-demand laundry and dry-cleaning services.
- Benefits: Enjoy competitive salary, stock options, and career growth opportunities.
- Why this job: Join a fast-growing team revolutionizing laundry care with impactful initiatives.
- Qualifications: 4-8 years in growth or product marketing with proven results in B2C.
- Other info: Collaborate with a global team and stay ahead of industry trends.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Laundryheap is an on-demand laundry and dry-cleaning service redefining the convenience of cleanliness. Operating globally, we are committed to delivering exceptional services with speed and efficiency, all while making a positive impact in the communities we serve. Join our team and be part of a fast-growing, innovative company shaping the future of laundry care.
Role Overview
As a Growth Product Manager at Laundryheap, you\’ll play a pivotal role in scaling our business by helping drive customer acquisition and retention. Working closely with our global product team of 12 in India and Slovenia, you\’ll implement and optimize referral programs, loyalty initiatives, and experimental viral loops to help fuel our growth. You will also refine onboarding and return order funnels to maximize conversion and activation.
Key Responsibilities
- Create and refine our referral and loyalty programs, along with other viral loops, to drive sustainable growth.
- Continuously improve onboarding and return order funnels to enhance conversion and activation.
- Analyze user behavior data using clickstream analytics and SQL queries to identify opportunities for growth.
- Establish, measure, and iterate on key success metrics to ensure data-driven decision-making.
- Work cross-functionally with engineering, design, marketing, and data teams to execute and iterate on growth experiments.
- Develop and implement A/B tests to optimize customer acquisition and retention.
- Stay ahead of industry trends in growth, virality mechanics, and behavioral psychology to refine and enhance our strategies.
Requirements
What We\’re Looking For
- 4-8 years of experience in a growth, product marketing, or data-driven product role in a B2C company.
- Proven track record of achieving measurable results with referral programs and funnel optimization.
- Proven ability to apply growth frameworks to drive customer acquisition and retention.
- Technical proficiency and a solid grasp of how modern web and mobile applications function.
- Data-driven – Ability to define success metrics, analyze data, and make evidence-based decisions.
- Strong copywriting skills – Ability to craft compelling messaging to support growth initiatives.
Benefits
Why Join Us?
Work at a global, industry-leading startup.
Own mission-critical growth initiatives in a global company.
Competitive salary, stock options & career growth opportunities.
Be part of the team that\’s revolutionizing laundry & dry cleaning services worldwide!
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Growth Product Manager employer: Laundryheap
Contact Detail:
Laundryheap Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Product Manager
✨Tip Number 1
Familiarize yourself with the latest trends in growth marketing and product management. Understanding current strategies and tools will help you speak the same language as our team and demonstrate your passion for the role.
✨Tip Number 2
Showcase your experience with referral programs and funnel optimization by preparing specific examples of past successes. Be ready to discuss how you implemented growth loops and the measurable results you achieved.
✨Tip Number 3
Brush up on your SQL skills and clickstream analytics. Being able to analyze user behavior data effectively will set you apart and show that you can make data-driven decisions to fuel our growth.
✨Tip Number 4
Network with professionals in the growth and product management space. Engaging with others in the industry can provide insights and connections that may help you stand out during the application process.
We think you need these skills to ace Growth Product Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Growth Product Manager position at Laundryheap. Understand the key responsibilities and requirements, especially focusing on growth loops, funnel optimization, and data analysis.
Highlight Relevant Experience: In your application, emphasize your 4-8 years of experience in growth or product marketing roles. Provide specific examples of how you've successfully implemented referral programs and optimized funnels in previous positions.
Showcase Technical Skills: Make sure to mention your technical proficiency, particularly in SQL and clickstream analytics. Highlight any relevant projects where you analyzed user behavior data to drive growth.
Craft Compelling Messaging: Utilize your strong copywriting skills to create a compelling cover letter. Clearly articulate your passion for growth experimentation and how you can contribute to Laundryheap's mission of redefining laundry services.
How to prepare for a job interview at Laundryheap
✨Show Your Growth Mindset
Demonstrate your passion for growth experimentation by sharing specific examples of how you've implemented and optimized growth loops in previous roles. Highlight your ability to analyze data and make evidence-based decisions.
✨Understand the Product and Market
Research Laundryheap's services and their market position. Be prepared to discuss how you can contribute to their growth strategy, particularly in terms of referral programs and customer retention initiatives.
✨Highlight Technical Proficiency
Since the role requires a technical mindset, be ready to discuss your experience with SQL and clickstream analytics. Provide examples of how you've used these tools to drive growth and optimize funnels.
✨Prepare for Cross-Functional Collaboration
The role involves working closely with various teams. Share experiences where you've successfully collaborated with engineering, design, or marketing teams to execute growth experiments and achieve measurable results.
