At a Glance
- Tasks: Lead and optimise global paid media campaigns across multiple platforms to drive growth.
- Company: Join Laundryheap, a tech start-up transforming the laundry industry with innovative services.
- Benefits: Enjoy a remote-first work environment, professional growth opportunities, and a dynamic team culture.
- Other info: Work collaboratively in a vibrant team and help shape the future of laundry services.
- Why this job: Make a real impact in a fast-growing company while developing your digital marketing skills.
- Qualifications: 3+ years in paid media management, strong analytical skills, and experience with Google and Meta platforms.
The predicted salary is between 36000 - 60000 £ per year.
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Are you a results-driven digital marketer with a talent for turning data into growth? Do you thrive in a dynamic, high-impact setting where your work directly influences the bottom line? Laundryheap is looking for a Digital Marketing Manager to lead the testing, execution, and optimisation of our paid media, a key driver of our global expansion.
This is an excellent opportunity for a data-driven, detail-oriented individual with a solid agency background to step into a client-side role and expand their remit at the frontline of a growing on-demand service. Working alongside the Head of Customer Acquisition, you\'ll be a cornerstone of the marketing team, taking ownership of our day-to-day paid media efforts across multiple international markets. You\'ll help build, optimise and scale multi-channel, full-funnel strategies as a key player in our mission to revolutionise the laundry industry.
What You\'ll Do
- Execute and iterate all global paid media activity across Google, Meta, YouTube and others to drive new user acquisition and revenue growth
- Be the owner of our paid campaigns, managing everything from set-up, testing and forecasting to daily optimisations and detailed reporting
- Develop our data-driven experimentation roadmap, running A/B and multivariate tests on ad copy, creative, audiences and landing pages to unlock new insights and improve performance
- Partner with our design, product and organic social teams to develop and iterate on high-performing assets, providing clear, data-backed insights on what\'s working and why
- Analyse performance data to identify trends and translate them into strategic recommendations for our broader growth and marketing initiatives
- Stay ahead of the curve on industry trends and best practices, recommending new opportunities for innovation and efficiency
- Provide strategic performance reports that clearly communicate results, insights and future opportunities
- A seasoned digital marketer with 3+ years of experience in paid media management, with at least 2 years focused on paid social campaigns. Strong Google PPC and Meta Paid Social knowledge is a must, with YouTube, TikTok as well as app advertising experience a plus
- You have a proven track record from an agency environment and are ready to apply your skills client-side, taking full ownership of the day-to-day implementation and optimisation - with the chance to help grow the team as we continue to scale
- You are super comfortable with numbers and data. You can effortlessly navigate platform tools and analytics suites (eg Google Ads, Meta Ads Manager, GA4, Looker), turning raw data into strategic insights
- You\'re adept at A/B testing and analysis, and you\'re passionate about helping to build and maintain a rigorous experimentation culture, expanding to new channels and proving incrementality across legacy acquisition channels
- You have a global mindset, and appreciate the importance of localising campaigns for different markets and understanding cultural nuance
- A strong communicator, you can effectively brief creative teams and help present complex data clearly to non-marketing teams
- You\'re an agile, independent problem-solver who thrives in a high-impact, growth-focused environment
- Work remotely to a consistently high standard and attention-to-detail. Proactively suggest improvements and insights as well as demonstrate clear ownership of your remit as part of everyday responsibilities; working alongside the wider team at Laundryheap\'s coworking space in London 2-3 times per month
Laundryheap is a fast-growing tech start-up revolutionizing the laundry and dry cleaning industry. We pick up, clean & deliver within 24 hours, with the service currently being available in 14 markets around the globe. After a successful start, we are now ready to grow our young and dynamic team even further and continue our international expansion.
We\'re not just a laundry service; we\'re a tech company. You\'ll be joining a diverse, dynamic team that\'s transforming a traditional industry. We offer a supportive, remote-first environment where your ideas are valued and your professional growth comes with future expansion. This role provides a unique opportunity to build a best-in-class paid media operation from the ground up, making a tangible impact on our global business.
Ready to take the next step in your career and help us change the way the world does laundry?
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
IT Services and IT Consulting
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#J-18808-LjbffrDigital Marketing Manager, Paid Media employer: Laundryheap
At Laundryheap, we pride ourselves on being a fast-growing tech start-up that is revolutionising the laundry industry. Our supportive, remote-first work culture fosters innovation and values your ideas, while offering ample opportunities for professional growth as we expand internationally. Join our dynamic team in London, where you can make a tangible impact on our global business and help shape the future of laundry services.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager, Paid Media
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in paid media. Follow industry leaders on social media and subscribe to relevant newsletters to stay updated on best practices and innovative strategies that you can discuss during your interview.
✨Tip Number 2
Prepare to showcase your analytical skills by gathering case studies or examples of past campaigns you've managed. Be ready to explain how you used data to drive decisions and optimise performance, as this will demonstrate your fit for a data-driven role.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who have experience in paid media. Attend industry events or webinars to connect with potential colleagues or mentors who can provide insights into the company culture at Laundryheap.
✨Tip Number 4
Research Laundryheap's current marketing strategies and campaigns. Understanding their approach will allow you to tailor your discussions and suggest innovative ideas that align with their goals, showing that you're proactive and genuinely interested in the role.
We think you need these skills to ace Digital Marketing Manager, Paid Media
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, particularly in paid media management. Emphasise your achievements in previous roles, especially those that demonstrate your ability to drive user acquisition and revenue growth.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital marketing and your understanding of the laundry industry. Mention specific campaigns you've managed and the results achieved, linking them to the responsibilities outlined in the job description.
Showcase Data-Driven Skills:In your application, highlight your proficiency with analytics tools like Google Ads and Meta Ads Manager. Provide examples of how you've used data to inform decisions and optimise campaigns, as this is crucial for the role.
Demonstrate Cultural Awareness:Since the role involves working across multiple international markets, mention any experience you have with localising campaigns. Discuss how you understand cultural nuances and how this has influenced your marketing strategies in the past.
How to prepare for a job interview at Laundryheap
✨Showcase Your Data Skills
As a Digital Marketing Manager, you'll need to demonstrate your ability to turn data into actionable insights. Be prepared to discuss specific examples of how you've used analytics tools like Google Ads and Meta Ads Manager to optimise campaigns and drive growth.
✨Prepare for A/B Testing Discussions
Since the role involves running A/B tests, come ready to talk about your experience with experimentation. Share examples of tests you've conducted, what you learned from them, and how they influenced your marketing strategies.
✨Understand Cultural Nuances
With a global mindset being crucial for this position, research the markets Laundryheap operates in. Be ready to discuss how you would tailor campaigns to different cultural contexts and why localisation is important.
✨Communicate Clearly
Strong communication skills are essential for briefing creative teams and presenting data to non-marketing colleagues. Practice explaining complex concepts in simple terms, and think of examples where you've successfully communicated insights to diverse audiences.
