Go-to-Market Manager in London

About The Role

We are looking for a Go-to-Market Manager to design and execute programs that drive both new business pipeline and expansion across our customer base.

This role blends data analysis, product understanding, and commercial strategy to build high‑impact, end‑to‑end campaigns that our business teams can activate with clarity and consistency.

You’ll work closely with Marketing, Product, Sales, and Post‑Sales to align programs with business priorities and customer needs.

You act as the traffic controller for go‑to‑market: you define what needs to exist, who owns it, and by when, and you hold accountability for the interdepartmental flows, cadences, and delivery that bring each program to market.

• What You’ll Do
• Go‑to‑Market Ownership & Launch Execution
• Own the end‑to‑end go‑to‑market motion for growth programs—including new‑business acquisition, customer expansion, and product launches—by defining what needs to exist, who owns it, and by when.
• Produce a structured GTM brief for each launch that serves as the single source of truth for positioning, ICP, pricing, key objections, competitive context, and success metrics.
• Define launch tiers (full launch, quiet release, or beta) and coordinate milestones and timelines across Product, Marketing, Sales, and Post‑Sales.
• Track program performance and commercial impact—pipeline conversion, win/loss reviews, and stage‑appropriate KPIs—and feed findings back to leadership.
• Market, Segmentation & Pricing
• Analyze market opportunity, prioritize prospect segments, and define tiering, segmentation, personas, TAM, and account plans.
• Map whitespace within existing customers and model cross‑sell and upsell opportunities across products and services.
• Lead pricing and packaging strategy for new features, working with Sales and Post‑Sales on commercial viability and pricing analysis.
• Positioning, Messaging & Competitive Intelligence
• Translate product capabilities into differentiated value propositions and campaign narratives per segment.
• Maintain a current view of the competitive landscape and translate it into differentiation frameworks that feed the GTM brief and enablement materials.
• Demand, Conversion & Revenue Programs
• Own prospect‑facing demand and lifecycle campaigns, validating inbound and outbound conversion across the funnel.
• Define upsell and cross‑sell plays for new features and ensure white‑glove delivery for first‑signed accounts.
• Cross‑Functional Alignment
• Partner across Marketing, Product, Sales, and Post‑Sales to align programs with business priorities and customer needs, owning flows, cadences, and delivery.
• Translate ICP and targeting into CRM and pipeline‑generation motion, ensuring easy execution for sales teams.
• Performance & Optimization
• Continuously refine the GTM motion using pipeline data, win/loss signals, and Post‑Sales insights.

About You

• You have 4–5+ years in go‑to‑market, product marketing, revenue programs, or ABM, or launch and program management in Saa S, with a track record of owning multi‑function, multi‑product programs and launches.
• You orchestrate across teams, holding accountability for inter‑departmental flows, cadences, and delivery that make programs land while aligning and driving teams without formal authority.
• You are highly structured and bring clarity to ambiguity, defining the frameworks, milestones, and processes that let programs scale.
• You translate product capabilities into clear commercial value and craft persuasive, segment‑specific messaging—an exceptional communicator in English with a sharp focus on pipeline, adoption, and expansion.
• You are analytical and data‑fluent, comfortable interpreting pipeline, win/loss, conversion, TAM, and whitespace data in tools like Salesforce, Hub Spot, Gainsight, Metabase, or Looker to prioritize opportunities and inform decisions.
• You are fluent with AI tools and use them proactively to accelerate research, synthesis, and content production as a genuine efficiency multiplier.
• You are equally comfortable setting direction and doing the hands‑on work yourself, operating autonomously without a traditional team structure.
• Extra Credit
• Familiarity with fashion, luxury, or beauty industry cycles.
• Proficiency in French and/or Italian.
• Exposure to TAM modeling, account segmentation, or whitespace analysis.

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce.

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