Content and Social Media Associate Director in London

Requirements:

• 8+ years of experience in content marketing, editorial or communications, with experience in a leadership role and a proven track record of successful strategies.
• Strong strategic mindset, with the ability to develop and execute content initiatives that drive measurable business impact.
• Exceptional writing, editing and storytelling skills, with the ability to maintain and elevate a strong brand voice. EN native preferred.
• Deep understanding of social platforms, audience engagement strategies and emerging trends.
• Strong understanding of the Fashion, Lifestyle and Beauty industries.
• Effective cross-functional skills, with the ability to align stakeholders, influence across teams and drive initiatives across the business.
• Data-driven and analytical, with experience using analytics tools to measure performance and derive insights that inform decisions.
• Solid understanding of SEO/AEO principles.
• Familiar with AI tools and an advocate for applying them thoughtfully across content and editorial workflows.
• Highly organized and proactive, with the ability to manage multiple priorities.
• Solution-oriented and hands-on, able to thrive in a dynamic environment.
• (Desirable) Background in B2B or SaaS/tech is a plus.
• (Desirable) Experience in managing creative and/or design teams.

What the job involves:

• The Content and Social Media Associate Director will own the development, execution and performance of Launchmetrics' global content and social media strategy.
• Reporting to the VP of Brand & Communications, the Content and Social Media Associate Director will drive initiatives that amplify the company's voice, engage key audiences and deliver measurable business impact.
• Operating as a key connector across Marketing and cross-functional teams, you will define strategic direction and ensure effective execution, aligning content with business priorities, maintaining a consistent brand voice and taking ownership of team initiatives end-to-end.
• This role plays a critical part in strengthening Launchmetrics’ authority across the FLB ecosystem through high-impact storytelling and thought leadership while generating qualified leads to support business growth.
• In close collaboration with the VP of Brand & Communications, the Content and Social Media Director leads and develops the broader Content team.
• Lead the development and evolution of the global content and social media strategy, supporting broader business objectives.
• Shape and oversee the editorial and social media calendars, ensuring alignment with business priorities, campaigns and timely cultural conversations.
• Act as the final editorial gatekeeper, reviewing and approving content to ensure quality, consistency and strong storytelling.
• Author and lead the development of pillarstone and thought leadership content that positions Launchmetrics and its executives as a leading voice in the industry.
• Orchestrate the execution of content initiatives, ensuring timely delivery and alignment with brand voice.
• Consolidate and analyze performance data, defining KPIs and translating insights into actionable strategies.
• Partner with stakeholders across the marketing team (Brand & Business Marketing, SEO, Design, Digital) as well as cross-functionally (Product and Customer Success).
• Embed AI tools and workflows to maximize productivity, accelerate production cycles and empower the team to focus on high-impact strategic and creative initiatives.
• Lead and develop the Content team, overseeing performance and ongoing skills development.