Customer Marketing Manager

We are open to applicants based in Spain & the UK. This role welcomes a full-remote work arrangement; however, applicants must be based in the UK or Spain and have a work permit to be considered. We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!

About The Role

The Customer Marketing Manager plays a key role in driving customer-focused initiatives aimed at strengthening engagement and revenue growth within Launchmetrics’ existing client base. From expanding our network and acquiring new contacts within existing customer accounts to identifying opportunities, developing campaigns, managing execution, and measuring results, this role ensures every initiative drives upsell potential and directly contributes to revenue growth. Reporting to the VP of Marketing and collaborating closely with cross‑functional teams – including Customer Success, Sales, and Revenue Operations – the profile will lead the planning and execution of customer marketing programs. This includes physical and digital events, 1:1 account workshops and targeted digital campaigns through email. Additionally, the role requires a strong business mindset and data‑driven approach to continuously assess the impact of customer initiatives, identify areas of growth within the client portfolio and translate insights into actionable strategies that support both customer value and company revenue objectives.

Responsibilities

• Develop and execute contact acquisition strategies within existing accounts to expand reach across new departments, brands, regions, and decision makers, increasing engagement and identifying new revenue opportunities.
• Plan and deliver mid‑funnel engagement initiatives, including physical meet‑ups, executive roundtables and virtual events, to strengthen relationships, surface new needs, and generate qualified expansion opportunities.
• Organize and lead 1:1 customer workshops using Launchmetrics data, interpreting insights through the client’s business lens.
• Translate findings into compelling storytelling that demonstrates impact and drives follow‑up expansion conversations.
• Own all customer email communications, from monthly newsletters to targeted upsell and cross‑sell campaigns, driving contact growth and engagement in close collaboration and coordination with Digital Marketing and the CX Manager.
• Lead the strategic development of customer nurturing programs based on product usage data and intent signals, partnering with Digital Marketing to define engagement scoring models and build targeted nurture tracks that influence expansion and revenue growth.
• Align regularly with Customer Success, Sales and Revenue Operations to define expansion priorities, target accounts, revenue objectives, and go‑to‑market plans tied to measurable growth outcomes.
• Track, analyze, and report on engagement metrics, contact growth, campaign performance, event influence, and workshop impact, connecting activities directly to upsell pipeline, cross‑sell progression, and revenue contribution.

About You

Who You Are:

• Experience: 3–4 years of experience in customer marketing, field marketing or a related area, with a solid understanding of digital marketing tactics.
• A true 360° marketer, comfortable managing a wide range of initiatives – from planning and executing physical events to designing, launching, and optimizing digital and email campaigns.
• Skills: Strong communication and storytelling abilities, with experience crafting engaging content and campaigns for existing customers.
• Highly organized and detail‑oriented, capable of managing multiple initiatives while maintaining a structured and results‑driven approach.
• Tools: Familiarity with email marketing tools (ideally Hubspot), as well as CRM environments such as Salesforce.
• Analytical: Data‑driven with the ability to track campaign performance, analyze results, and refine strategies.
• Collaborative: Proven ability to work with cross‑functional teams to ensure the success of integrated marketing efforts.
• Proactive: A self‑starter with strong organizational skills and a keen eye for detail, able to manage multiple tasks and projects simultaneously.
• Adaptable: Comfortable working in a fast‑paced environment with evolving priorities and goals.

About The Marketing Team

We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience.

Our Recruitment Process

• Intro Call
• Meet & Greet
• Skills Assessment
• Culture Fit Interview

Why You'll Love Launchmetrics

We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.

Our Commitment

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.