At a Glance
- Tasks: Lead global content and social media strategy, driving impactful storytelling and audience engagement.
- Company: Launchmetrics, a leader in Fashion, Lifestyle and Beauty insights.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Join a diverse team and thrive in a dynamic, innovative environment.
- Why this job: Shape conversations in the FLB industry and make a real impact with your creativity.
- Qualifications: 8+ years in content marketing, strong writing skills, and leadership experience.
The predicted salary is between 50000 - 70000 £ per year.
ABOUT THE ROLE
At Launchmetrics, content is a strategic lever. Our insights power the decisions of the world's leading Fashion, Lifestyle and Beauty (FLB) brands, turning data into narratives that shape conversations and drive business impact. Reporting to the VP of Brand & Communications, the Content and Social Media Associate Director will own the development, execution and performance of Launchmetrics’ global content and social media strategy, driving initiatives that amplify the company's voice, engage key audiences and deliver measurable business impact. Operating as a key connector across Marketing and cross‑functional teams, you will define strategic direction and ensure effective execution, aligning content with business priorities, maintaining a consistent brand voice and taking ownership of team initiatives end‑to‑end. This role plays a critical part in strengthening Launchmetrics’ authority across the FLB ecosystem through high‑impact storytelling and thought leadership while generating qualified leads to support business growth. In close collaboration with the VP of Brand & Communications, the Content and Social Media Director leads and develops the broader Content team.
What you’ll do:
- Lead the development and evolution of the global content and social media strategy, supporting broader business objectives.
- Shape and oversee the editorial and social media calendars, ensuring alignment with business priorities, campaigns and timely cultural conversations.
- Act as the final editorial gatekeeper, reviewing and approving content to ensure quality, consistency and strong storytelling.
- Author and lead the development of pillarstone and thought leadership content that positions Launchmetrics and its executives as a leading voice in the industry.
- Orchestrate the execution of content initiatives, ensuring timely delivery and alignment with brand voice.
- Consolidate and analyze performance data, defining KPIs and translating insights into actionable strategies.
- Partner with stakeholders across the marketing team (Brand & Business Marketing, SEO, Design, Digital) as well as cross‑functionally (Product and Customer Success).
- Embed AI tools and workflows to maximize productivity, accelerate production cycles and empower the team to focus on high‑impact strategic and creative initiatives.
- Lead and develop the Content team, overseeing performance and ongoing skills development.
ABOUT YOU
- 8+ years of experience in content marketing, editorial or communications, with experience in a leadership role and a proven track record of successful strategies.
- Strong strategic mindset, with the ability to develop and execute content initiatives that drive measurable business impact.
- Exceptional writing, editing and storytelling skills, with the ability to maintain and elevate a strong brand voice. EN native preferred.
- Deep understanding of social platforms, audience engagement strategies and emerging trends.
- Strong understanding of the Fashion, Lifestyle and Beauty industries.
- Effective cross‑functional skills, with the ability to align stakeholders, influence across teams and drive initiatives across the business.
- Data‑driven and analytical, with experience using analytics tools to measure performance and derive insights that inform decisions.
- Solid understanding of SEO/AEO principles.
- Familiar with AI tools and an advocate for applying them thoughtfully across content and editorial workflows.
- Highly organized and proactive, with the ability to manage multiple priorities.
- Solution‑oriented and hands‑on, able to thrive in a dynamic environment.
Extra Credit:
- Background in B2B or SaaS/tech is a plus.
- Experience in managing creative and/or design teams.
We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application! Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.
Content and Social Media Associate Director employer: Launchmetrics
At Launchmetrics, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through our emphasis on collaboration, innovation, and the use of cutting-edge AI tools, empowering our team to excel in their roles. Located at the heart of the Fashion, Lifestyle, and Beauty industries, we offer unique opportunities for meaningful impact, allowing you to shape narratives that resonate globally while working alongside passionate professionals dedicated to driving business success.
StudySmarter Expert Advice🤫
We think this is how you could land Content and Social Media Associate Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Launchmetrics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Launchmetrics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Launchmetrics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Launchmetrics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content and Social Media Associate Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Launchmetrics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Launchmetrics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Launchmetrics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Launchmetrics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Launchmetrics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Launchmetrics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
