At a Glance
- Tasks: Drive customer engagement and revenue growth through innovative marketing initiatives.
- Company: Join a diverse, global team at Launchmetrics with a focus on collaboration.
- Benefits: Enjoy flexible remote work, tailored benefits, and opportunities for personal growth.
- Other info: Be part of a supportive culture that values diversity and inclusion.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 3-4 years in customer marketing with strong communication and analytical skills.
The predicted salary is between 51750 - 63250 £ per year.
We are open to applicants based in Spain & the UK. This role welcomes a full-remote work arrangement; however, applicants must be based in the UK or Spain and have a work permit to be considered. We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application!
About The Role
The Customer Marketing Manager plays a key role in driving customer-focused initiatives aimed at strengthening engagement and revenue growth within Launchmetrics’ existing client base. From expanding our network and acquiring new contacts within existing customer accounts to identifying opportunities, developing campaigns, managing execution, and measuring results, this role ensures every initiative drives upsell potential and directly contributes to revenue growth. Reporting to the VP of Marketing and collaborating closely with cross‑functional teams – including Customer Success, Sales, and Revenue Operations – the profile will lead the planning and execution of customer marketing programs. This includes physical and digital events, 1:1 account workshops and targeted digital campaigns through email. Additionally, the role requires a strong business mindset and data‑driven approach to continuously assess the impact of customer initiatives, identify areas of growth within the client portfolio and translate insights into actionable strategies that support both customer value and company revenue objectives.
Responsibilities
- Develop and execute contact acquisition strategies within existing accounts to expand reach across new departments, brands, regions, and decision makers, increasing engagement and identifying new revenue opportunities.
- Plan and deliver mid‑funnel engagement initiatives, including physical meet‑ups, executive roundtables and virtual events, to strengthen relationships, surface new needs, and generate qualified expansion opportunities.
- Organize and lead 1:1 customer workshops using Launchmetrics data, interpreting insights through the client’s business lens.
- Translate findings into compelling storytelling that demonstrates impact and drives follow‑up expansion conversations.
- Own all customer email communications, from monthly newsletters to targeted upsell and cross‑sell campaigns, driving contact growth and engagement in close collaboration and coordination with Digital Marketing and the CX Manager.
- Lead the strategic development of customer nurturing programs based on product usage data and intent signals, partnering with Digital Marketing to define engagement scoring models and build targeted nurture tracks that influence expansion and revenue growth.
- Align regularly with Customer Success, Sales and Revenue Operations to define expansion priorities, target accounts, revenue objectives, and go‑to‑market plans tied to measurable growth outcomes.
- Track, analyze, and report on engagement metrics, contact growth, campaign performance, event influence, and workshop impact, connecting activities directly to upsell pipeline, cross‑sell progression, and revenue contribution.
About You
Who You Are:
- Experience: 3–4 years of experience in customer marketing, field marketing or a related area, with a solid understanding of digital marketing tactics. A true 360° marketer, comfortable managing a wide range of initiatives – from planning and executing physical events to designing, launching, and optimizing digital and email campaigns.
- Skills: Strong communication and storytelling abilities, with experience crafting engaging content and campaigns for existing customers. Highly organized and detail‑oriented, capable of managing multiple initiatives while maintaining a structured and results‑driven approach.
- Tools: Familiarity with email marketing tools (ideally Hubspot), as well as CRM environments such as Salesforce.
- Analytical: Data‑driven with the ability to track campaign performance, analyze results, and refine strategies.
- Collaborative: Proven ability to work with cross‑functional teams to ensure the success of integrated marketing efforts.
- Proactive: A self‑starter with strong organizational skills and a keen eye for detail, able to manage multiple tasks and projects simultaneously.
- Adaptable: Comfortable working in a fast‑paced environment with evolving priorities and goals.
About The Marketing Team
We are a global and highly diverse team – distributed in six different countries, with multiple nationalities and varied expertise – we always work collaboratively to understand each other in a "glocal" way to achieve the best results as one team. The Marketing team works daily on the ideation, production and distribution of campaigns with the objective of attracting the Launchmetrics' target audience.
Our Recruitment Process
- Intro Call
- Meet & Greet
- Skills Assessment
- Culture Fit Interview
Why You'll Love Launchmetrics
We're a company that prioritises people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.
Our Commitment
Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.
Customer Marketing Manager employer: Launchmetrics
As a leading financial services firm in London, we pride ourselves on fostering a flexible and growth-oriented work environment for our employees. Our culture encourages professional development through continuous learning opportunities, while our commitment to diversity and inclusion ensures that every team member feels valued and empowered. Join us to be part of a dynamic team where your contributions directly impact our success and where you can thrive in your career.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Launchmetrics and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Launchmetrics are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Launchmetrics on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Launchmetrics. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Launchmetrics. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Launchmetrics:Show us that you’ve done your homework! In your application, briefly mention what you admire about Launchmetrics’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Launchmetrics
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Launchmetrics will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Launchmetrics, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
