Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the strategy and development of donor experiences that inspire generosity.
- Company: LaunchGood is a mission-driven platform focused on enhancing donor engagement.
- Benefits: Enjoy a collaborative culture, mentorship opportunities, and the chance to make a social impact.
- Why this job: Shape next-gen products using AI while enhancing how millions give and engage.
- Qualifications: 7+ years in product management with a focus on consumer-facing tech platforms.
- Other info: Ideal for those passionate about philanthropy and user-centric design.
The predicted salary is between 43200 - 72000 £ per year.
LaunchGood is seeking a Senior Product Manager focused on Donor Experience to lead the strategy, development, and optimization of user journeys that inspire generosity and deepen donor engagement. This role is ideal for a product leader with strong B2C experience, especially in mission-driven, fintech, two-sided marketplace or e-commerce platforms.
As a key voice for our donor community, you will work across teams to build a product roadmap that fosters meaningful giving experiences—from discovering campaigns to making donations and tracking impact. Your work will directly enhance how millions of donors interact with LaunchGood, helping them give more often, with more confidence and satisfaction. You will play a key role in shaping our next-generation products, with a focus on leveraging AI to deliver smarter, more intuitive user experiences.
What You’ll Do
- Build a Donor-Centric Roadmap: Define and execute a product strategy that drives donor acquisition, conversion, engagement, and lifetime value—aligned with LaunchGood’s growth goals.
- Lead the Product Lifecycle: Own the end-to-end development of donor-facing features—from ideation to launch and iteration. Collaborate with engineering, design, data, and marketing to deliver seamless, intuitive experiences.
- Understand Donor Needs: Conduct user research and market analysis to uncover behavioral insights and donor motivations. Translate findings into compelling product experiences.
- Data-Driven Decision Making: Define KPIs/OKRs for donor growth, engagement, and retention. Use behavioral data, A/B testing, and funnel analysis to inform product priorities.
- Optimize the Giving Experience: Continuously improve key donor flows, including campaign discovery, giving methods, recurring donations, giving history, and impact reporting.
- Go-to-Market Leadership: Collaborate with product marketing and customer experience teams on launch plans, positioning, and onboarding for new features and donor programs.
- Champion the Donor Voice: Act as the internal advocate for donors, bringing their voice into product decisions and company strategy.
- Elevate Product Practices: As a senior team member, mentor others and foster a culture of experimentation, empathy, and product excellence.
What You Bring
- Experience: 7+ years in product management with a focus on consumer-facing products, ideally in tech-enabled platforms, fintech, crowdfunding, or mission-driven services.
- User Empathy & Product Intuition: You deeply understand what motivates users to engage and return, and you translate those insights into delightful, scalable experiences.
- Growth & Retention Focus: Proven success driving user growth and lifetime value through acquisition funnels, personalization, and re-engagement strategies.
- Strong Collaboration Skills: Skilled at working cross-functionally with engineering, design, marketing, and data to ship impactful product experiences.
- Analytical Mindset: Comfortable with analytics tools like Heap, and Looker. Experience with A/B testing and funnel optimization is a plus.
- Fluency in UX and UI: Strong grasp of usability and intuitive design, with a track record of making complex flows simple for end users.
- Communication Excellence: Clear, concise communicator—able to articulate product strategy, rationale, and results to all audiences.
- Bias Toward Action: You move quickly with focus and purpose, and you’re comfortable iterating in a fast-paced, mission-driven environment.
Nice to Have
- Experience in fundraising, philanthropy, or nonprofit donor platforms.
- Familiarity with personalization engines, recommendation algorithms, or engagement/retention tools.
- Background in subscription, loyalty, or rewards-based models.
- Prior work with both desktop and mobile-first or mobile-native consumer products.
Senior Product Manager – Donor Experience (B2C) employer: LaunchGood
Contact Detail:
LaunchGood Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager – Donor Experience (B2C)
✨Tip Number 1
Familiarise yourself with the latest trends in donor experience and fintech. Understanding the current landscape will help you speak confidently about how you can contribute to LaunchGood's mission and enhance donor engagement.
✨Tip Number 2
Network with professionals in the B2C product management space, especially those with experience in mission-driven platforms. Engaging with this community can provide insights and connections that may give you an edge in your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven user growth and retention in previous roles. Highlighting your analytical mindset and data-driven decision-making will resonate well with the hiring team.
✨Tip Number 4
Showcase your understanding of user empathy by preparing to share how you've translated user feedback into product improvements. This will demonstrate your ability to champion the donor voice within a product team.
We think you need these skills to ace Senior Product Manager – Donor Experience (B2C)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product management, especially in B2C environments. Emphasise any work you've done in fintech, e-commerce, or mission-driven platforms to align with the role's requirements.
Craft a Compelling Cover Letter: In your cover letter, express your passion for enhancing donor experiences and how your background aligns with LaunchGood's mission. Use specific examples of past successes in driving user engagement and growth.
Showcase Analytical Skills: Highlight your experience with data-driven decision-making. Mention any tools you’ve used, like Heap or Looker, and provide examples of how you've used analytics to inform product strategies or improve user experiences.
Demonstrate Collaboration Experience: Illustrate your ability to work cross-functionally by providing examples of successful collaborations with engineering, design, and marketing teams. This will show that you can effectively lead product development from ideation to launch.
How to prepare for a job interview at LaunchGood
✨Showcase Your B2C Experience
Make sure to highlight your previous experience in B2C product management, especially in mission-driven or fintech environments. Be prepared to discuss specific projects where you successfully enhanced user engagement and satisfaction.
✨Demonstrate User Empathy
Prepare examples that illustrate your understanding of donor motivations and behaviours. Discuss how you've conducted user research and translated insights into product features that resonate with users.
✨Emphasise Data-Driven Decisions
Be ready to talk about how you've used data analytics tools to inform product strategies. Share instances where A/B testing or funnel analysis led to significant improvements in user acquisition or retention.
✨Communicate Clearly and Concisely
Practice articulating your product vision and strategy in a clear manner. The ability to communicate effectively with cross-functional teams is crucial, so prepare to explain complex ideas simply and directly.
