At a Glance
- Tasks: Lead innovative marketing strategies and create memorable experiences for B2B events across EMEA.
- Company: Join LaunchDarkly, a forward-thinking tech company revolutionising software delivery.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Work independently while collaborating with a passionate international team.
- Why this job: Shape impactful marketing campaigns and drive real results in a dynamic environment.
- Qualifications: 8+ years in B2B marketing with strong event management and negotiation skills.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a Senior EMEA Marketing Manager to lead marketing in the region, in close collaboration with Sales, with field activities and events as the core part of the role. This is a senior, individual-contributor position for someone who knows how great regional B2B marketing programs are built — from tactics through hands-on execution — and who's looking to shape and build the approach rather than run a standard playbook. You'll join a growing international marketing team in an essential role for the team and business, reporting to the International Marketing Director. You'll take full ownership of the EMEA field calendar and act as the region's on the ground presence, with the scope to also contribute to broader regional marketing campaigns. In this role, you'll get to innovate and design impactful, memorable experiences that drive real results.
Responsibilities:
- Own the EMEA field calendar end-to-end — from tactics and planning through execution and post-event follow-through, across owned events, third-party conferences, sponsorships, executive roundtables, and partner co-marketing events etc.
- Lead regional sponsorship approach and vendor management — negotiate sponsorship packages and deliverables, coordinate on assets and work with agencies, partners and vendors.
- Design differentiated, memorable experiences — go beyond the standard execution model to create formats that genuinely engage audiences and build awareness around the brand.
- Partner closely with EMEA Sales — work hand-in-hand with Sales and SDR teams on field activities, on-site engagement, and structured post-event follow-up.
- Act as a confident, credible voice with internal stakeholders to represent Marketing.
- Own reporting and ROI — track leads, pipeline capture, and spend against your Marketing activities and campaigns, and report results back to leadership.
- Operate independently — take action and define approach, budget requests, format, and vendors in line with Sales needs and international Marketing strategy.
- Contribute to other regional marketing campaigns — digital or ABM-style programs, expanding scope over time.
Qualifications:
- 8+ years’ experience in similar marketing role with a focus on events and field campaigns for B2B SaaS.
- Track record owning a full event calendar end-to-end: strategy, budget, execution, and post-event reporting, with close interaction and exchange with sales.
- Direct experience negotiating sponsorships and managing multiple vendors and stakeholders simultaneously.
- Hands-on experience with a CRM (Salesforce or similar), a marketing automation platform (Marketo, HubSpot, or similar), and event management tools (Splash, Bizzabo, Cvent, or similar).
- Experience supporting or executing regional campaigns alongside field and events is a plus (digital, regional, localisation, ABM-style programs).
- Experience working across or with different European markets, e.g. DACH or Central EU, an additional language is a plus.
- Cultural awareness and sensitivity operating across EMEA markets.
- Confident communicator with a positive, can-do attitude, comfortable guiding internal stakeholders and operating independently.
Senior EMEA Marketing Manager in London employer: LaunchDarkly
LaunchDarkly is an exceptional employer that fosters a dynamic and innovative work culture, particularly for those in the Senior Solutions Engineer role. With a strong emphasis on employee growth and development, team members are encouraged to engage in meaningful projects that drive impact across enterprise clients. The London office serves as a collaborative hub, offering unique opportunities for workshops and networking within the vibrant tech community of EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Senior EMEA Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LaunchDarkly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LaunchDarkly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LaunchDarkly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LaunchDarkly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior EMEA Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LaunchDarkly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LaunchDarkly:Show us that you’ve done your homework! In your application, briefly mention what you admire about LaunchDarkly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LaunchDarkly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LaunchDarkly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LaunchDarkly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
