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- Tasks: Lead EMEA marketing strategy and drive impactful campaigns across the region.
- Company: Join LaunchDarkly, a leader in modern software delivery with a collaborative culture.
- Benefits: Enjoy competitive salary, diverse team environment, and opportunities for professional growth.
- Why this job: Make a real impact on regional performance while shaping global marketing strategies.
- Qualifications: 10+ years in B2B marketing, especially in SaaS or tech, with strong leadership skills.
- Other info: Be part of a humble and respectful team that values diversity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a Regional Marketing Lead to own and drive the EMEA marketing strategy with accountability for regional pipeline impact. This role applies broad marketing expertise to translate global demand programs into effective regional execution across inbound, campaigns, ABM, and field marketing. This is a senior individual contributor role with significant autonomy and regional scope. The Regional Marketing Lead partners closely with sales and SDR leadership, and represents EMEA in shaping and operationalizing global marketing strategy. Outcomes from this role materially impact regional performance and contribute to global objectives.
Responsibilities:
- Own the EMEA marketing plan aligned to global strategy and regional revenue goals
- Coordinate with marketing leaders to operationalize platform strategy and ensure regional execution aligns with brand and GTM objectives
- Drive sourced and influenced pipeline for EMEA across inbound, campaigns, ABM, and field initiatives
- Translate global campaigns and ABM motions into effective EMEA execution, partnering with global campaigns to provide feedback on performance and regional relevance
- Partner with EMEA sales and SDR teams to deploy and operate campaigns, including ABM programs, that support outbound motions across priority segments and accounts
- Plan and execute a limited number of regional events designed to accelerate pipeline progression and support deal close
- Partner closely with the EMEA SDR team to optimize inbound performance
- Act as the EMEA representative into global marketing planning and execution
Qualifications:
- 10 to 12+ years of B2B marketing experience in SaaS or high growth technology companies
- Demonstrated experience owning regional demand generation strategy and results for EMEA
- Broad expertise across inbound, digital, campaign based marketing, ABM, and field marketing
- Proven ability to work independently on complex, ambiguous problems and deliver measurable pipeline impact
- Experience operating within a global, centralized marketing model
- Strong cross functional communication, influence, and stakeholder management skills
At LaunchDarkly, we believe in the power of teams. We are building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
Regional Marketing Lead - EMEA New London, England, United Kingdom employer: LaunchDarkly Group
Contact Detail:
LaunchDarkly Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Lead - EMEA New London, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. We want you to walk in feeling confident and ready to show them why you’re the perfect fit for the Regional Marketing Lead role.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role. We suggest rehearsing with a friend or in front of a mirror to nail down your delivery and make a lasting impression.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We believe showing appreciation can set you apart from other candidates and reinforce your interest in the position.
We think you need these skills to ace Regional Marketing Lead - EMEA New London, England, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the specific skills and experiences that align with the Regional Marketing Lead role. Highlight your B2B marketing experience, especially in SaaS or tech companies, to show us you’re the right fit.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about this role and how your background makes you the perfect candidate. Don’t just repeat your CV; give us insights into your personality and how you can contribute to our team.
Showcase Your Achievements: Quantify your successes in previous roles. Whether it’s driving pipeline growth or executing successful campaigns, we want to see numbers that demonstrate your impact and effectiveness in marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status.
How to prepare for a job interview at LaunchDarkly Group
✨Know Your EMEA Market
Before the interview, dive deep into the EMEA market landscape. Understand the unique challenges and opportunities in this region, especially in relation to SaaS and technology. This knowledge will help you demonstrate your expertise and show how you can tailor global strategies to fit local needs.
✨Showcase Your Campaign Success
Prepare specific examples of successful marketing campaigns you've led, particularly those that drove pipeline impact. Be ready to discuss the strategies you employed, the metrics you tracked, and how you collaborated with sales teams. This will highlight your ability to translate global demand programs into effective regional execution.
✨Emphasise Cross-Functional Collaboration
Since this role requires close partnership with sales and SDR teams, be prepared to discuss your experience in cross-functional collaboration. Share instances where your communication and stakeholder management skills made a significant difference in campaign outcomes or project success.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about the current challenges the EMEA team is facing or how they measure success for the Regional Marketing Lead. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values.